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This Vermont Jeweler Also Saves Lives in His Spare Time

Driving a rescue truck satisfies his need for speed.

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This Vermont Jeweler Also Saves Lives in His Spare Time

Evan James Deutsch Evan James Ltd. Diamond Jewelers and Goldsmiths, Brattleboro, VT

Evan James Deutsch is founder and president of Evan James Ltd. Diamond Jewelers and Goldsmiths. The store is celebrating its 30th year of being in a picturesque small Vermont town. In addition to many local charities he supports, Evan also gives back to the community by being a volunteer First Responder/EMT. Driving a rescue truck also satisfies his need for speed, as he likes being in anything that goes fast. Evan also puts his MBA and real world business experience to good use as an adjunct professor of business at a local college. Evan has also been a contributing columnist for INSTORE.

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Family Legacy, New Chapter: How Wilkerson Turns 89 Years of History Into Future Success

After 89 years of serving the Albany community, Harold Finkle Your Jeweler faced a pivotal decision. For third-generation owner Justin Finkle, the demanding hours of running a small business were taking precious time away from his young family. "After 23 years, I decided this was the time for me," Finkle explains. But closing a business with nearly nine decades of inventory and customer relationships isn't something easily managed alone. Wilkerson's comprehensive approach transformed this challenging transition into a remarkable success story. Their strategic planning handled everything from advertising and social media to inventory management and staffing — elements that would overwhelm most jewelers attempting to navigate a closing sale independently. The results speak volumes. "Wilkerson gave us three different tiers of potential goals," Finkle notes. "We've reached that third tier, that highest goal already, and we still have two weeks left of the sale." The partnership didn't just meet financial objectives—it exceeded them ahead of schedule.

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