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This Year, It’s Time to Emphasize Small Business Saturday … Plus More November Events

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This Year, It’s Time to Emphasize Small Business Saturday … Plus More November Events

Once the preserve of big box retailers, the last week of November now offers something for everyone: Black Friday, Cyber Monday, Mobile Wednesday, even a Weed Wednesday for those who find all that family time a little too much. But for jewelers, it’s Small Business Saturday that deserves the thickest red circle in your calendar. This year, get serious. Hold a class, trunk show or wine tasting that underscores the personal touch you bring to retail in your community.

  • Nov. 1 Prep your red ribbon bracelets and blue circle earrings. November is National AIDS Awareness MontH and National Diabetes Month. Ask around to see if there is a role you can play in a related community event.
  • Nov. 11 Singles Day has become the world’s largest retail sales day. Celebrate the unattached lifestyle (“Yes, go ahead and buy those earrings for yourself!”).
  • Nov. 30 On Computer Security Day, review your passwords. And if you’re using the same password as you use for social sites — change it!

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SPONSORED VIDEO

Retiring? Let Wilkerson Do the Heavy Lifting

Retirement can be a great part of life. As Nanji Singadia puts it, “I want to retire and enjoy my life. I’m 78 now and I just want to take a break.” That said, Nanji decided that the best way to move ahead was to contact the experts at Wilkerson. He chose them because he knew that closing a store is a heavy lift. To maximize sales and move on to the next, best chapter of his life, he called Wilkerson—but not before asking his industry friends for their opinion. He found that Wilkerson was the company most recommended and says their professionalism, experience and the homework they did before the launch all helped to make his going out of business sale a success. “Wilkerson were working on the sale a month it took place,” he says. “They did a great job.”

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