Connect with us

Calendar

This Year, It’s Time to Emphasize Small Business Saturday … Plus More November Events

mm

Published

on

This Year, It’s Time to Emphasize Small Business Saturday … Plus More November Events

Once the preserve of big box retailers, the last week of November now offers something for everyone: Black Friday, Cyber Monday, Mobile Wednesday, even a Weed Wednesday for those who find all that family time a little too much. But for jewelers, it’s Small Business Saturday that deserves the thickest red circle in your calendar. This year, get serious. Hold a class, trunk show or wine tasting that underscores the personal touch you bring to retail in your community.

  • Nov. 1 Prep your red ribbon bracelets and blue circle earrings. November is National AIDS Awareness MontH and National Diabetes Month. Ask around to see if there is a role you can play in a related community event.
  • Nov. 11 Singles Day has become the world’s largest retail sales day. Celebrate the unattached lifestyle (“Yes, go ahead and buy those earrings for yourself!”).
  • Nov. 30 On Computer Security Day, review your passwords. And if you’re using the same password as you use for social sites — change it!

Over the years, INSTORE has won 80 international journalism awards for its publication and website. Contact INSTORE's editors at [email protected].

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials | Sollberger’s

Going Out of Business Is an Emotional Journey. Wilkerson Is There to Make It Easier.

Jaki Cowan, the owner of Sollberger’s in Ridgeland, MS, decided the time was right to close up shop. The experience, she says, was like going into the great unknown. There were so many questions about the way to handle the store’s going-out-of-business sale. Luckily for Cowan, Wilkerson made the transition easier and managed everything, from marketing to markdowns.

“They think of everything that you don’t have the time to think of,” she says of the Wilkerson team that was assigned to manage the sale. And it was a total success, with financial goals met by Christmas with another sale month left to go.

Wilkerson even had a plan to manage things while Covid-19 restrictions were still in place. This included limiting the number of shoppers, masking and taking temperatures upon entrance. “We did everything we could to make the staff and public feel as safe as possible.”

Does she recommend Wilkerson to other retailers thinking of retiring, liquidating or selling excess merchandise? Absolutely. “If you are considering going out of business, it’s obviously an emotional journey. But truly rest assured that you’re in good hands with Wilkerson.”

Promoted Headlines

Most Popular