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This Year, It’s Time to Emphasize Small Business Saturday … Plus More November Events

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This Year, It’s Time to Emphasize Small Business Saturday … Plus More November Events

Once the preserve of big box retailers, the last week of November now offers something for everyone: Black Friday, Cyber Monday, Mobile Wednesday, even a Weed Wednesday for those who find all that family time a little too much. But for jewelers, it’s Small Business Saturday that deserves the thickest red circle in your calendar. This year, get serious. Hold a class, trunk show or wine tasting that underscores the personal touch you bring to retail in your community.

  • Nov. 1 Prep your red ribbon bracelets and blue circle earrings. November is National AIDS Awareness MontH and National Diabetes Month. Ask around to see if there is a role you can play in a related community event.
  • Nov. 11 Singles Day has become the world’s largest retail sales day. Celebrate the unattached lifestyle (“Yes, go ahead and buy those earrings for yourself!”).
  • Nov. 30 On Computer Security Day, review your passwords. And if you’re using the same password as you use for social sites — change it!

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SPONSORED VIDEO

Exceeding Every Expectation: How Wilkerson Helped d’Original Jewelers Achieve an Outstanding Retirement Sale

When David Rees decided to retire after 34 years of serving Bellevue, Washington’s Eastside, he and his wife knew their exit from d’Original Jewelers needed to honor their decades-long commitment to customers while meeting their financial goals. Since opening in 1990, David had built a reputation as one of the area’s most trusted names for diamonds, custom jewelry, and repairs. Understanding that a successful retirement sale requires more than just discounting merchandise, David chose Wilkerson to manage his transition. What impressed him most was their attention to detail, particularly in accounting and sales projections. The results far exceeded his expectations — the sale significantly outperformed projections, delivering exceptional financial results that surpassed his retirement goals. “They were always there for support. If we needed anything, they were able to accomplish that,” David shares. For jewelers contemplating retirement, David’s experience demonstrates Wilkerson’s proven ability to deliver outstanding results while providing comprehensive support throughout the entire process. His recommendation? “100% yes.”

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