Connect with us

Manager's To Do

3 Marketing Tips and More Manager’s Advice for April

mm

Published

on

3 Marketing Tips and More Manager’s Advice for April

Apr. 2-7

TRAINING Hold a mini-conference right in your own office. Assign each staff member a topic for a 5- to 10-minute presentation. Extra team-building points if you make the event a pot luck!

SHOP Go through your jewelers’ bench and findings cabinet and melt or return findings that are more than one year old. Just like inventory, findings have turn and age, and if you haven’t used it in a year, you probably won’t ever, says repairs guru David Geller.

INVENTORY “Get into Balance to Buy or The Edge Pulse and run a report on fast sellers from last February and March with ‘0 on hand’ and reorder those items or some in a similar category or price point.” 

Apr. 9-14

APPRAISALS Use the slow months (April, July-September) to check client files to see who needs to have an appraisal updated. Send out a postcard reminder.

STAFF Ask employees for their summer vacation requests. And while you’re working on a roster, book some time off for yourself.

MARKETING Call a brainstorming meeting for Mother’s Day (May 14). Dad and child evening? Mom and daughter event? Cross promotion with a spa? Bring a list of ideas to the meeting.

Advertisement

INVENTORY Scan your showcases. It’s time to make room for the upcoming buying season. Might also be time to look into launching that eBay account to clear those duds of yore.

Apr. 16-21

GENERAL Invest time in finding places where you can differentiate your business. These can be big and small. What does your door handle look like? What’s your telephone answering machine message sound like? What’s your 404 error page say? Could you make your cash register receipts more fun? Think of the power of 1,000 points of differentiation. And get busy.

MARKETING There are a string of mini-selling dates coming up including prom season, communions and graduation. Draw up a schedule for case displays and email bulletins.

Apr. 23-28

OPERATIONS Is your phone in a public part of the store? See if you can’t move it to a more private spot where conversations can remain confidential and won’t interfere with sales on the floor.

MARKETING Do you have traffic that goes behind your business? Yes? So, do you have signage behind your business that’s designed to draw that traffic? No? Mary Gillen of IdeaSiteForBusiness.com suggests you get busy. Check out the traffic flow around your location and place signs strategically to attract the attention of the busiest traffic flow.

INVENTORY Run some reports from last year’s bridal season. Your emphasis should be on wedding bands, bridal party gifts, and the mother of the bride, which is a growing category for many stores.

Advertisement

Advertisement

SPONSORED VIDEO

This Third-Generation Jeweler Was Ready for Retirement. He Called Wilkerson

Retirement is never easy, especially when it means the end to a business that was founded in 1884. But for Laura and Sam Sipe, it was time to put their own needs first. They decided to close J.C. Sipe Jewelers, one of Indianapolis’ most trusted names in fine jewelry, and call Wilkerson. “Laura and I decided the conditions were right,” says Sam. Wilkerson handled every detail in their going-out-of-business sale, from marketing to manning the sales floor. “The main goal was to sell our existing inventory that’s all paid for and turn that into cash for our retirement,” says Sam. “It’s been very, very productive.” Would they recommend Wilkerson to other jewelers who want to enjoy their golden years? Absolutely! “Call Wilkerson,” says Laura. “They can help you achieve your goals so you’ll be able to move into retirement comfortably.”

Promoted Headlines

Advertisement

Advertisement

Advertisement

Subscribe


BULLETINS

INSTORE helps you become a better jeweler
with the biggest daily news headlines and useful tips.
(Mailed 5x per week.)

Latest Comments

Most Popular