Press Releases

Threekit Launches Virtual Photographer Platform

Customers can create unlimited numbers of product photos with different colors, textures, fabrics, and angles.

Published

5 years ago

October 1, 2020

INSTORE Staff

(PRESS RELEASE) CHICAGO — Threekit, the makers of interactive product imaging software for online brands and retailers, announced the creation of its seven millionth product image and are on track for more than ten million in 2020, just one year after launching the Threekit Virtual Photographer platform.

Based on the same technology that powers Hollywood’s biggest CGI hits, Virtual Photographer uses proprietary layering and lighting technology to quickly and inexpensively create unlimited numbers of product photos from design files.

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On track to create over ten million product photos by the end of 2020 for brands like Crate and Barrel, Tailored Brands, J Press, and Kashiyama, Threekit is the largest product photography company by volume in the world.

Much of this growth is driven by increased e-commerce consumption due to COVID-19, as social distancing brings more shoppers online and forces many photography studios to close or reduce hours.

“Retail was heading in this direction, but COVID-19 massively accelerated everything,” says Matt Gorniak, Threekit’s CEO. “Online shopping is changing dramatically, with greater emphasis placed on product visuals to mimic the in-person shopping experience. At Threekit, we get brands there before the competition.”

Even before COVID-19, demand for product imagery was growing. In 2016, the average online shopper expected no more than three images per product. In 2019, the number grew to eight. Meeting this demand is a huge challenge due to cost and complexity.

Traditional product photography can cost $300 per product, and for product categories where items can be configured in many ways, such as furniture, fashion, or manufacturing, the number of photos required to capture a full product line can easily number into the tens of thousands.

With Threekit Virtual Photographer, customers can create unlimited numbers of product photos with different colors, textures, fabrics, and angles at a fraction of the cost and time of traditional photography.

For more information, please visit Threekit.com.

Family Legacy, New Chapter: How Wilkerson Turns 89 Years of History Into Future Success

After 89 years of serving the Albany community, Harold Finkle Your Jeweler faced a pivotal decision. For third-generation owner Justin Finkle, the demanding hours of running a small business were taking precious time away from his young family. "After 23 years, I decided this was the time for me," Finkle explains. But closing a business with nearly nine decades of inventory and customer relationships isn't something easily managed alone. Wilkerson's comprehensive approach transformed this challenging transition into a remarkable success story. Their strategic planning handled everything from advertising and social media to inventory management and staffing — elements that would overwhelm most jewelers attempting to navigate a closing sale independently. The results speak volumes. "Wilkerson gave us three different tiers of potential goals," Finkle notes. "We've reached that third tier, that highest goal already, and we still have two weeks left of the sale." The partnership didn't just meet financial objectives—it exceeded them ahead of schedule.