Press Releases

Threekit Launches Virtual Photographer Platform

Customers can create unlimited numbers of product photos with different colors, textures, fabrics, and angles.

Published

5 years ago

October 1, 2020

INSTORE Staff

(PRESS RELEASE) CHICAGO — Threekit, the makers of interactive product imaging software for online brands and retailers, announced the creation of its seven millionth product image and are on track for more than ten million in 2020, just one year after launching the Threekit Virtual Photographer platform.

Based on the same technology that powers Hollywood’s biggest CGI hits, Virtual Photographer uses proprietary layering and lighting technology to quickly and inexpensively create unlimited numbers of product photos from design files.

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On track to create over ten million product photos by the end of 2020 for brands like Crate and Barrel, Tailored Brands, J Press, and Kashiyama, Threekit is the largest product photography company by volume in the world.

Much of this growth is driven by increased e-commerce consumption due to COVID-19, as social distancing brings more shoppers online and forces many photography studios to close or reduce hours.

“Retail was heading in this direction, but COVID-19 massively accelerated everything,” says Matt Gorniak, Threekit’s CEO. “Online shopping is changing dramatically, with greater emphasis placed on product visuals to mimic the in-person shopping experience. At Threekit, we get brands there before the competition.”

Even before COVID-19, demand for product imagery was growing. In 2016, the average online shopper expected no more than three images per product. In 2019, the number grew to eight. Meeting this demand is a huge challenge due to cost and complexity.

Traditional product photography can cost $300 per product, and for product categories where items can be configured in many ways, such as furniture, fashion, or manufacturing, the number of photos required to capture a full product line can easily number into the tens of thousands.

With Threekit Virtual Photographer, customers can create unlimited numbers of product photos with different colors, textures, fabrics, and angles at a fraction of the cost and time of traditional photography.

For more information, please visit Threekit.com.

Honoring a Legacy: How Smith & Son Jewelers Exceeded Every Goal With Wilkerson

When Andrew Smith decided to close the Springfield, Massachusetts location of Smith & Son Jewelers, the decision came down to family. His father was retiring after 72 years in the business, and Andrew wanted to spend more time with his children and soon-to-arrive grandchildren. For this fourth-generation jeweler whose great-grandfather founded the company in 1918, closing the 107-year-old Springfield location required the right partner. Smith chose Wilkerson, and the experience exceeded expectations from start to finish. "Everything they told me was 100% true," Smith says. "The ease and use of all their tools was wonderful." The consultants' knowledge and expertise proved invaluable. Smith and his father set their own financial goal, but Wilkerson proposed three more ambitious targets. "We thought we would never make it," Smith explains. "We were dead wrong. We hit our first goal, second goal and third goal. It was amazing." Smith's recommendation is emphatic: "I would never be able to do what they did by myself."