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Tiffany Safely Moves 114,000 Gems for a Store Renovation

It’s refurbishing its 10-story space in Manhattan.

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Sunday was moving day for Tiffany & Co.’s flagship store on Manhattan’s Fifth Avenue. And given the potential for theft, that meant a quick and highly secure operation.

The store temporarily moved a few dozen yards away as it renovates its 10-story space, The New York Times reports. For now, it’s occupying a former Nike store.

The company transferred 114,000 pieces of jewelry, according to The Times. Needless to say, that was millions of dollars of merchandise.

Tiffany had 30 security officers overseeing the move. New York City police officers were also on site.

The Times explains:

There were 300 cameras monitoring the Tiffany store and about as many in the temporary store, as well as a few more trained on the route along the sidewalk, that were live feeding monitors surveilled by other security officials in the two stores and at Tiffany’s distribution center in Parsippany, N.J.

Employees had been asked to keep plans for the move a secret. Tiffany took numerous other security precautions, according to the newspaper, such as monitoring social media for any hints of planned criminal activity.

Fortunately, everything went off without a hitch. When the store opened in its new location on Monday morning, not a single piece was missing.

Read more at the The New York Times

Over the years, INSTORE has won 80 international journalism awards for its publication and website. Contact INSTORE's editors at [email protected].

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