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Tiffany Taps Former Creative Director of Vogue to Lead New Ad Campaign

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New “Legendary Style” campaign to debut in the fall.

Tiffany & Co. announced that it has enlisted Grace Coddington, a former model and creative director of American Vogue magazine, to direct an advertising campaign, Rapaport writes. The article says that Coddington will serve as Tiffany’s creative director and “style visionary” for the “Legendary Style” campaign, which will debut in the fall and feature several “iconic” collections. The company announced the collaboration through the animated video below that was posted on various social media channels.

Read more at Rapaport

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Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

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