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Tiffany Taps Former Creative Director of Vogue to Lead New Ad Campaign

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New “Legendary Style” campaign to debut in the fall.

Tiffany & Co. announced that it has enlisted Grace Coddington, a former model and creative director of American Vogue magazine, to direct an advertising campaign, Rapaport writes. The article says that Coddington will serve as Tiffany’s creative director and “style visionary” for the “Legendary Style” campaign, which will debut in the fall and feature several “iconic” collections. The company announced the collaboration through the animated video below that was posted on various social media channels.

Read more at Rapaport

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When There’s No Succession Plan, Call Wilkerson

Bob Wesley, owner of Robert C. Wesley Jewelers in Scottsdale, Ariz., was a third-generation jeweler. When it was time to enjoy life on the other side of the counter, he weighed his options. His lease was nearing renewal time and with no succession plan, he decided it was time to call Wilkerson. There was plenty of inventory to sell and at first, says Wesley, he thought he might try to manage a sale himself. But he’s glad he didn’t. “There’s no way I could have done this as well as Wilkerson,” he says. Wilkerson took responsibility for the entire event, with every detail — from advertising to accounting — done, dusted and managed by the Wilkerson team. “It’s the complete package,” he says of the Wilkerson method of helping jewelers to easily go on to the next phase of their lives. “There’s no way any retailer can duplicate what they’ve done.”

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