Connect with us

Headlines

Tiffany’s $21M Ruling Against Costco Thrown Out on Appeal

The case was sent back to a lower court for a new trial.

mm

Published

on

A federal appeals court has thrown out a ruling that Costco Wholesale Corp. must pay Tiffany & Co. $21 million for trademark infringement and trademark counterfeiting.

The 2nd U.S. Circuit Court of Appeals in Manhattan sent the case back to a lower court for a new trial, Business Insider reports. It said a jury should decide the issue, which has been in litigation for seven years.

“We are disappointed in the Court’s ruling, which finds that a jury, rather than the judge, should have decided the question of liability in the first trial,” said Leigh Harlan, Tiffany & Co. senior vice president, secretary and general counsel, in a press release. “We continue to believe that the District Court was correct in its findings, and that the jury’s finding on damages, which resulted in a $21 million award for Tiffany & Co., is a clear indicator of the strength of the Tiffany brand, and of the jury’s outrage over Costco’s actions. We have no qualms about trying this case again, and remain confident that a jury will find counterfeiting and infringement upon retrial, just as the District Court judge originally ruled.”

Tiffany has claimed that Costco was touting rings as “Tiffany” when they were not. Costco defended itself by asserting that “Tiffany” is a generic term for a type of setting.

In 2015, a judge found Costco liable for trademark infringement and trademark counterfeiting.

Read more at Business Insider

Advertisement

Over the years, INSTORE has won 80 international journalism awards for its publication and website. Contact INSTORE's editors at [email protected].

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

Promoted Headlines

Most Popular