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Time for America’s Coolest … Restrooms?

You may hate being asked about your bathrooms. But, sometimes, people really need to ask.

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OK, SO YOU SPOKE loud and clear in our latest Big Survey (the results of which appear in our forthcoming October issue), and the No. 1 question you hate being asked most is: “Do you have a bathroom?”

I’m going to set aside semantics and assume you’re all not just really big fans of the word “lavatory” over “bathroom,” and that your real beef is the general question of whether the masses may be allowed to relieve themselves on your premises.

While you may hate it, they’re still going to have to, and they’re still going to ask.

So instead of getting into potty humor with ways to turn people away, wouldn’t you rather be able to say, “No only to we have one, it was voted America’s Best Restroom!”

That’s right. About the time America’s Coolest Stores Contest was being dreamt up, America’s Best Restroom launched. Like America’s Coolest Stores, Cintas’ America’s Best Restrooms is celebrating its 12th year, and you can vote on the finalists through Oct. 31. (Don’t confuse that with www.americascooleststores.com! That contest opens Jan. 1.)

A press release about the contest reads in part:

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“Will America decide the nation’s top toilet is indeed ‘functional art’ inspired by an Italian masterpiece on show at a Swiss museum? Perhaps it’ll be the ‘Pac Man’ potty inside the Pacific Coast arcade that prides itself on preserving the ‘golden age’ of gaming? Or will one of New York City’s most luxurious loos, a sprawling sophisticated space inside the iconic Waldorf Astoria hotel, capture the crown to become America’s 2013 King of the Throne? We will soon find out as this year’s top 10 public potties compete for the coveted title of Cintas’ America’s Best Restroom.”

Let us know if you decide to enter next year. I made my way through all the previous years’ finalists, and there were some pretty spectacular ones there — certainly inspiration if you’re redoing your store and want to try a different approach to your most dreaded question. I should say too that there was not a single jewelry store among them. For shame? You decide.

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Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

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