Press Releases

Timepiece Brand BENRUS Announces Partnership with New York Mets

The partnership includes in-stadium and digital exposure and more.

Published

4 years ago

February 28, 2020

INSTORE Staff

(PRESS RELEASE) American timepiece brand, BENRUS, announces partnership with the New York Mets as the official timepiece partner. Making its return back to its hometown of New York City, BENRUS enters a relationship with the New York Mets that will integrate the brand into Mets history in a variety of unique ways.

The partnership includes features such as in-stadium and digital exposure, special and limited edition products and integration of the brand at special New York Mets historical events. The two brands will also team up to present Mets fans with continued access to the Heritage Werks Virtual Vault, a completely free digital archive of historical material that tells the story of the Mets franchise and is an exciting resource for baseball fans, New York City locals and history buffs alike. Starting in the 2021 season, the Mets will look to incorporate a BENRUS clock at Citi Field.

“The Mets are excited to partner with a brand with a history in New York City,” said Mets Executive Vice President and Chief Revenue Officer Lou DePaoli. “The partnership with BENRUS will highlight the rich history of the city we call home along with the Amazin’ history of the Mets.”

Coinciding with the partnership announcement, BENRUS unveils a one-of-a-kind timepiece celebrating a historic year in New York sports, 1969. Limited to 1,969 pieces, the BENRUS Classic: 1969 Edition is a classic style with a striking dial in the signature blue hue with orange detailing on the 6 and 9 o’clock jersey numerals as well as the date window and second hand. Featuring a Swiss automatic movement, sapphire crystal and Super-LumiNova features, the watch is offered with two strap options: a satin-finished stainless steel bracelet and a brown Horween leather strap with glove lace stitching; the perfect match for all fans.

“We are honored to partner with such a longstanding and noteworthy New York sports organization,” says Michael Goeller, COO of BENRUS. “This year, we relaunch our almost 100-year-old history in the same city we originated. We couldn’t be prouder to celebrate this moment than with this new partnership with the Mets.”

The BENRUS Classic: 1969 Edition is available for pre-order now on www.benrus.com. The first 25 purchasers of this Limited Edition timepiece will be invited to a Mets VIP Experience with a 1969 Mets Alumni.

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