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Go Ahead, Be a Broken Record

Think of your job as “Chief Reminding Officer.”

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Go Ahead, Be a Broken Record

AUTHOR PATRICK LENCIONI has a number for you: seven. That’s how many times employees need to hear something before they believe leadership actually means it. Seven. Not once. Not twice. Seven times minimum. Lencioni says CEOs should think of themselves as “Chief Reminding Officers.” Your job isn’t just to set direction. It’s to remind people of that direction until you’re sick of your own voice. Here’s the problem: Most leaders get bored. They said it once. They sent the memo. They’re ready to move on. But your team? They’re still wondering if you meant it. Nobody ever quit because the boss communicated too much. So say it again. And again. Until they don’t just hear it — they believe it.

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97 Years of Family History, One Right Decision: How Malloves Jewelers Found the Right Partner to Close with Grace

Marc Levin’s grandfather Max founded Malloves Jewelers in Middletown, CT, in 1928. Nearly a century later, Marc — the third-generation owner — knew it was time to retire. He’d watched friends and fellow jewelers navigate store closings with Wilkerson’s help, and their recommendations were hard to ignore. Once he connected with the Wilkerson team, the decision was clear. “They made me feel like family,” he says. Wilkerson’s team handled every detail day by day, kept Marc informed every step of the way and delivered results that met and exceeded his financial goals. Watch Marc share the story of Malloves Jewelers’ final chapter — and why he slept soundly through all of it.

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