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Tip Sheet: April 2004

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Instore presents ideas for better business

[contentheading]Try fitness centers for new showing spots[/contentheading]

Want a great place to show your jewelry? Try your local fitness center. Lots of people in new relationships there, and of course, everybody who goes there places a great deal of emphasis on how they look. (That sounds like your target market, doesn’t it?) Place a small display in the lobby and watch the sales roll in.

Source: Instore

[contentheading]Picture this[/contentheading]

Buy a camera … either a Polaroid or a digital. When you have a customer who really likes a piece, but just can’t pull the trigger on buying it, help them along by taking a picture of the item for them. (Consider photographing the customer wearing the item, for even more involvement.) Polaroid’s are easier and more permanent than digital shots. But they’re also more expensive — coming in at about a buck a pic.

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Source: Instore

[contentheading]Google yourself[/contentheading]

Got a website? Well, have you Googled yourself lately? Search first for your store name. Then search for jewelers +the name of your town. (E.g. “jewelers +‘santa monica’”) Also try combinations like “diamond rings” + the name of your town. This will show you how easy it is for people to find you on the web. If you don’t score well, work on your web texts and increase the number of links your site has to outside websites.

Source: Mary Gillen, Idea Site For Business

[contentheading]Flaunt those custom designs[/contentheading]

If you do custom design, then it’s time to create your own “brag book.” Print images of all your creations on photo-quality paper and insert them into albums. Got a couple books? Great. Got two dozen? Even better. Now your customers can pore through all your books … fully satisfying their curiosity, giving them more ideas and and an even greater sense of involvement in the creative process.

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Source: David Geller

[span class=note]This story is from the April 2004 edition of INSTORE[/span]

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Wilkerson Testimonials

Retirement Made Easy with Wilkerson

The store was a landmark in Topeka, Kansas, but after 80 years in business, it was time for Briman’s Leading Jewelers to close up shop. Third generation jeweler and owner Rob Briman says the decision wasn’t easy, but the sale that followed was — all thanks to Wilkerson. Briman had decided a year prior to the summer 2020 sale that he wanted to retire. With a pandemic in full force, he had plenty of questions and concerns. “We had no real way to know if we were going to be successful or have a failure on our hands,” says Briman. “We didn’t know what to expect.” But with Wilkerson in charge, the experience was “fantastic” and now there’s plenty of time for relaxing and enjoying a more secure retirement. “I would recommend Wilkerson to any retailer considering a going-out-of-business sale,” says Briman. “They’ll help you reach your financial goal. Our experience was a tremendous success.”

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Tip Sheet

Tip Sheet: April 2004

Published

on

Instore presents ideas for better business

[contentheading]Try fitness centers for new showing spots[/contentheading]

Want a great place to show your jewelry? Try your local fitness center. Lots of people in new relationships there, and of course, everybody who goes there places a great deal of emphasis on how they look. (That sounds like your target market, doesn’t it?) Place a small display in the lobby and watch the sales roll in.

Source: Instore

[contentheading]Picture this[/contentheading]

Advertisement

Buy a camera … either a Polaroid or a digital. When you have a customer who really likes a piece, but just can’t pull the trigger on buying it, help them along by taking a picture of the item for them. (Consider photographing the customer wearing the item, for even more involvement.) Polaroid’s are easier and more permanent than digital shots. But they’re also more expensive — coming in at about a buck a pic.

Source: Instore

[contentheading]Google yourself[/contentheading]

Got a website? Well, have you Googled yourself lately? Search first for your store name. Then search for jewelers +the name of your town. (E.g. “jewelers +‘santa monica’”) Also try combinations like “diamond rings” + the name of your town. This will show you how easy it is for people to find you on the web. If you don’t score well, work on your web texts and increase the number of links your site has to outside websites.

Source: Mary Gillen, Idea Site For Business

[contentheading]Flaunt those custom designs[/contentheading]

Advertisement

If you do custom design, then it’s time to create your own “brag book.” Print images of all your creations on photo-quality paper and insert them into albums. Got a couple books? Great. Got two dozen? Even better. Now your customers can pore through all your books … fully satisfying their curiosity, giving them more ideas and and an even greater sense of involvement in the creative process.

Source: David Geller

[span class=note]This story is from the April 2004 edition of INSTORE[/span]

Continue Reading
Advertisement

SPONSORED VIDEO

Wilkerson Testimonials

Retirement Made Easy with Wilkerson

The store was a landmark in Topeka, Kansas, but after 80 years in business, it was time for Briman’s Leading Jewelers to close up shop. Third generation jeweler and owner Rob Briman says the decision wasn’t easy, but the sale that followed was — all thanks to Wilkerson. Briman had decided a year prior to the summer 2020 sale that he wanted to retire. With a pandemic in full force, he had plenty of questions and concerns. “We had no real way to know if we were going to be successful or have a failure on our hands,” says Briman. “We didn’t know what to expect.” But with Wilkerson in charge, the experience was “fantastic” and now there’s plenty of time for relaxing and enjoying a more secure retirement. “I would recommend Wilkerson to any retailer considering a going-out-of-business sale,” says Briman. “They’ll help you reach your financial goal. Our experience was a tremendous success.”

Promoted Headlines

Most Popular