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Tip Sheet: April 2004

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Instore presents ideas for better business

[contentheading]Try fitness centers for new showing spots[/contentheading]

Want a great place to show your jewelry? Try your local fitness center. Lots of people in new relationships there, and of course, everybody who goes there places a great deal of emphasis on how they look. (That sounds like your target market, doesn’t it?) Place a small display in the lobby and watch the sales roll in.

Source: Instore

[contentheading]Picture this[/contentheading]

Buy a camera … either a Polaroid or a digital. When you have a customer who really likes a piece, but just can’t pull the trigger on buying it, help them along by taking a picture of the item for them. (Consider photographing the customer wearing the item, for even more involvement.) Polaroid’s are easier and more permanent than digital shots. But they’re also more expensive — coming in at about a buck a pic.

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Source: Instore

[contentheading]Google yourself[/contentheading]

Got a website? Well, have you Googled yourself lately? Search first for your store name. Then search for jewelers +the name of your town. (E.g. “jewelers +‘santa monica’”) Also try combinations like “diamond rings” + the name of your town. This will show you how easy it is for people to find you on the web. If you don’t score well, work on your web texts and increase the number of links your site has to outside websites.

Source: Mary Gillen, Idea Site For Business

[contentheading]Flaunt those custom designs[/contentheading]

If you do custom design, then it’s time to create your own “brag book.” Print images of all your creations on photo-quality paper and insert them into albums. Got a couple books? Great. Got two dozen? Even better. Now your customers can pore through all your books … fully satisfying their curiosity, giving them more ideas and and an even greater sense of involvement in the creative process.

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Source: David Geller

[span class=note]This story is from the April 2004 edition of INSTORE[/span]

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SPONSORED VIDEO

Celebrate Your Retirement with Wilkerson

For nearly three decades, Suzanne and Tom Arnold ran a successful business at Facets Fine Jewelry in Arlington, Va. But the time came when the Arnolds wanted to do some of the things you put off while you’ve got a business to run. “We decided it was time to retire,” says Suzanne, who claims the couple knew how to open a store, how to run a store but “didn’t know how to close a store.” So, they hired Wilkerson to do it for them. When she called, Suzanne says Wilkerson offered every option for the sale she could have hoped for. Better still, “the sale exceeded our financial goals like crazy,” she says. And customers came, not only to take advantage of the going-out-of-business buys and mark-downs, but to wish a bon voyage to the beloved proprietors of a neighborhood institution. “People were celebrating our retirement, and that was so special,” says says.

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Tip Sheet

Tip Sheet: April 2004

Published

on

Instore presents ideas for better business

[contentheading]Try fitness centers for new showing spots[/contentheading]

Want a great place to show your jewelry? Try your local fitness center. Lots of people in new relationships there, and of course, everybody who goes there places a great deal of emphasis on how they look. (That sounds like your target market, doesn’t it?) Place a small display in the lobby and watch the sales roll in.

Source: Instore

[contentheading]Picture this[/contentheading]

Advertisement

Buy a camera … either a Polaroid or a digital. When you have a customer who really likes a piece, but just can’t pull the trigger on buying it, help them along by taking a picture of the item for them. (Consider photographing the customer wearing the item, for even more involvement.) Polaroid’s are easier and more permanent than digital shots. But they’re also more expensive — coming in at about a buck a pic.

Source: Instore

[contentheading]Google yourself[/contentheading]

Got a website? Well, have you Googled yourself lately? Search first for your store name. Then search for jewelers +the name of your town. (E.g. “jewelers +‘santa monica’”) Also try combinations like “diamond rings” + the name of your town. This will show you how easy it is for people to find you on the web. If you don’t score well, work on your web texts and increase the number of links your site has to outside websites.

Source: Mary Gillen, Idea Site For Business

[contentheading]Flaunt those custom designs[/contentheading]

Advertisement

If you do custom design, then it’s time to create your own “brag book.” Print images of all your creations on photo-quality paper and insert them into albums. Got a couple books? Great. Got two dozen? Even better. Now your customers can pore through all your books … fully satisfying their curiosity, giving them more ideas and and an even greater sense of involvement in the creative process.

Source: David Geller

[span class=note]This story is from the April 2004 edition of INSTORE[/span]

Advertisement

SPONSORED VIDEO

Celebrate Your Retirement with Wilkerson

For nearly three decades, Suzanne and Tom Arnold ran a successful business at Facets Fine Jewelry in Arlington, Va. But the time came when the Arnolds wanted to do some of the things you put off while you’ve got a business to run. “We decided it was time to retire,” says Suzanne, who claims the couple knew how to open a store, how to run a store but “didn’t know how to close a store.” So, they hired Wilkerson to do it for them. When she called, Suzanne says Wilkerson offered every option for the sale she could have hoped for. Better still, “the sale exceeded our financial goals like crazy,” she says. And customers came, not only to take advantage of the going-out-of-business buys and mark-downs, but to wish a bon voyage to the beloved proprietors of a neighborhood institution. “People were celebrating our retirement, and that was so special,” says says.

Promoted Headlines

Most Popular