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Tip Sheet: April 2004

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Instore presents ideas for better business

[contentheading]Try fitness centers for new showing spots[/contentheading]

Want a great place to show your jewelry? Try your local fitness center. Lots of people in new relationships there, and of course, everybody who goes there places a great deal of emphasis on how they look. (That sounds like your target market, doesn’t it?) Place a small display in the lobby and watch the sales roll in.

Source: Instore

[contentheading]Picture this[/contentheading]

Buy a camera … either a Polaroid or a digital. When you have a customer who really likes a piece, but just can’t pull the trigger on buying it, help them along by taking a picture of the item for them. (Consider photographing the customer wearing the item, for even more involvement.) Polaroid’s are easier and more permanent than digital shots. But they’re also more expensive — coming in at about a buck a pic.

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Source: Instore

[contentheading]Google yourself[/contentheading]

Got a website? Well, have you Googled yourself lately? Search first for your store name. Then search for jewelers +the name of your town. (E.g. “jewelers +‘santa monica’”) Also try combinations like “diamond rings” + the name of your town. This will show you how easy it is for people to find you on the web. If you don’t score well, work on your web texts and increase the number of links your site has to outside websites.

Source: Mary Gillen, Idea Site For Business

[contentheading]Flaunt those custom designs[/contentheading]

If you do custom design, then it’s time to create your own “brag book.” Print images of all your creations on photo-quality paper and insert them into albums. Got a couple books? Great. Got two dozen? Even better. Now your customers can pore through all your books … fully satisfying their curiosity, giving them more ideas and and an even greater sense of involvement in the creative process.

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Source: David Geller

[span class=note]This story is from the April 2004 edition of INSTORE[/span]

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SPONSORED VIDEO

Wilkerson Testimonials

If It’s Time to Consolidate, It’s Time to Call Wilkerson

When Tom Moses decided to close one of the two Moses Jewelers stores in western Pennsylvania, it was time to call in the experts. After reviewing two candidates, Moses, a co-owner of the 72 year-old business, decided to go with Wilkerson. The sale went better than expected. Concerned about running it during the pandemic, Moses says it might have helped the sale. “People wanted to get out, so there was pent-up demand,” he says. “Folks were not traveling so there was disposable income, and we don’t recall a single client commenting to us, feeling uncomfortable. It was busy in here!” And perhaps most importantly, Wilkerson was easy to deal with, he says, and Susan, their personal Wilkerson consultant, was knowledgeable, organized and “really good.” Now, the company can focus on their remaining location — without the hassle of carrying over merchandise that either wouldn’t fit or hadn’t sold. “The decision to hire Wilkerson was a good one,” says Moses.

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Tip Sheet

Tip Sheet: April 2004

Published

on

Instore presents ideas for better business

[contentheading]Try fitness centers for new showing spots[/contentheading]

Want a great place to show your jewelry? Try your local fitness center. Lots of people in new relationships there, and of course, everybody who goes there places a great deal of emphasis on how they look. (That sounds like your target market, doesn’t it?) Place a small display in the lobby and watch the sales roll in.

Source: Instore

[contentheading]Picture this[/contentheading]

Advertisement

Buy a camera … either a Polaroid or a digital. When you have a customer who really likes a piece, but just can’t pull the trigger on buying it, help them along by taking a picture of the item for them. (Consider photographing the customer wearing the item, for even more involvement.) Polaroid’s are easier and more permanent than digital shots. But they’re also more expensive — coming in at about a buck a pic.

Source: Instore

[contentheading]Google yourself[/contentheading]

Got a website? Well, have you Googled yourself lately? Search first for your store name. Then search for jewelers +the name of your town. (E.g. “jewelers +‘santa monica’”) Also try combinations like “diamond rings” + the name of your town. This will show you how easy it is for people to find you on the web. If you don’t score well, work on your web texts and increase the number of links your site has to outside websites.

Source: Mary Gillen, Idea Site For Business

[contentheading]Flaunt those custom designs[/contentheading]

Advertisement

If you do custom design, then it’s time to create your own “brag book.” Print images of all your creations on photo-quality paper and insert them into albums. Got a couple books? Great. Got two dozen? Even better. Now your customers can pore through all your books … fully satisfying their curiosity, giving them more ideas and and an even greater sense of involvement in the creative process.

Source: David Geller

[span class=note]This story is from the April 2004 edition of INSTORE[/span]

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials

If It’s Time to Consolidate, It’s Time to Call Wilkerson

When Tom Moses decided to close one of the two Moses Jewelers stores in western Pennsylvania, it was time to call in the experts. After reviewing two candidates, Moses, a co-owner of the 72 year-old business, decided to go with Wilkerson. The sale went better than expected. Concerned about running it during the pandemic, Moses says it might have helped the sale. “People wanted to get out, so there was pent-up demand,” he says. “Folks were not traveling so there was disposable income, and we don’t recall a single client commenting to us, feeling uncomfortable. It was busy in here!” And perhaps most importantly, Wilkerson was easy to deal with, he says, and Susan, their personal Wilkerson consultant, was knowledgeable, organized and “really good.” Now, the company can focus on their remaining location — without the hassle of carrying over merchandise that either wouldn’t fit or hadn’t sold. “The decision to hire Wilkerson was a good one,” says Moses.

Promoted Headlines

Most Popular