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Tip Sheet: April 2005

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Four fresh ideas to better your business

[componentheading]REINFORCE WITH PHOTOS[/componentheading]

Want to make sure your employees get the message? Then use pictures — rules, procedures, goals and targets are all better emphasized through the use of images and charts. So, the next time you set a monthly sales target … put it in chart form up on your bulletin board and, like they do in those charity donation drives, fill in each level as you hit it.

Source: Seeing is believing, Stewart Liff and Pamela A. Posey

[componentheading]EMPLOYEE MANAGEMENT[/componentheading]

Don’t concentrate too much on the top 10% of your performers. They can take care of themselves. And don’t worry too much about your bottom 10% … they will be gone soon, or at least they should be. Instead, spend most of your time and attention on the people in the middle who are already doing some things right but need more instruction and support.

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Source: Contagious Success, Susan Lucia Annuncio

[componentheading]REMEMBER YOUR BIRTHDAY[/componentheading]

What month was your company born? Throw a birthday party for your business and ask your customers to bring “gifts” of testimonials that you can use in your marketing. Including such third-party recommendations on your website and in your ads is one of the best ways around to convince others that your store is, indeed, the best place to shop.

Source: Idea Site For Business

[componentheading]WATCH THE ADS[/componentheading]

Always keep an eye out for alternative methods of advertising. Below is the approach used by a enterprising chiropractor who scattered coins on a city sidewalk. (Wouldn’t you just bet that most of these coins not only were picked up, but passed on and shown to others?) Could you think of a similar approach — perhaps using rhinestones or CZ’s?

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Source: Entrepreneur Magazine

[span class=note]This story is from the April 2005 edition of INSTORE[/span]

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SPONSORED VIDEO

Wilkerson Testimonials

If It’s Time to Consolidate, It’s Time to Call Wilkerson

When Tom Moses decided to close one of the two Moses Jewelers stores in western Pennsylvania, it was time to call in the experts. After reviewing two candidates, Moses, a co-owner of the 72 year-old business, decided to go with Wilkerson. The sale went better than expected. Concerned about running it during the pandemic, Moses says it might have helped the sale. “People wanted to get out, so there was pent-up demand,” he says. “Folks were not traveling so there was disposable income, and we don’t recall a single client commenting to us, feeling uncomfortable. It was busy in here!” And perhaps most importantly, Wilkerson was easy to deal with, he says, and Susan, their personal Wilkerson consultant, was knowledgeable, organized and “really good.” Now, the company can focus on their remaining location — without the hassle of carrying over merchandise that either wouldn’t fit or hadn’t sold. “The decision to hire Wilkerson was a good one,” says Moses.

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Tip Sheet

Tip Sheet: April 2005

Published

on

Four fresh ideas to better your business

[componentheading]REINFORCE WITH PHOTOS[/componentheading]

Want to make sure your employees get the message? Then use pictures — rules, procedures, goals and targets are all better emphasized through the use of images and charts. So, the next time you set a monthly sales target … put it in chart form up on your bulletin board and, like they do in those charity donation drives, fill in each level as you hit it.

Source: Seeing is believing, Stewart Liff and Pamela A. Posey

[componentheading]EMPLOYEE MANAGEMENT[/componentheading]

Advertisement

Don’t concentrate too much on the top 10% of your performers. They can take care of themselves. And don’t worry too much about your bottom 10% … they will be gone soon, or at least they should be. Instead, spend most of your time and attention on the people in the middle who are already doing some things right but need more instruction and support.

Source: Contagious Success, Susan Lucia Annuncio

[componentheading]REMEMBER YOUR BIRTHDAY[/componentheading]

What month was your company born? Throw a birthday party for your business and ask your customers to bring “gifts” of testimonials that you can use in your marketing. Including such third-party recommendations on your website and in your ads is one of the best ways around to convince others that your store is, indeed, the best place to shop.

Source: Idea Site For Business

[componentheading]WATCH THE ADS[/componentheading]

Advertisement

Always keep an eye out for alternative methods of advertising. Below is the approach used by a enterprising chiropractor who scattered coins on a city sidewalk. (Wouldn’t you just bet that most of these coins not only were picked up, but passed on and shown to others?) Could you think of a similar approach — perhaps using rhinestones or CZ’s?

Source: Entrepreneur Magazine

[span class=note]This story is from the April 2005 edition of INSTORE[/span]

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials

If It’s Time to Consolidate, It’s Time to Call Wilkerson

When Tom Moses decided to close one of the two Moses Jewelers stores in western Pennsylvania, it was time to call in the experts. After reviewing two candidates, Moses, a co-owner of the 72 year-old business, decided to go with Wilkerson. The sale went better than expected. Concerned about running it during the pandemic, Moses says it might have helped the sale. “People wanted to get out, so there was pent-up demand,” he says. “Folks were not traveling so there was disposable income, and we don’t recall a single client commenting to us, feeling uncomfortable. It was busy in here!” And perhaps most importantly, Wilkerson was easy to deal with, he says, and Susan, their personal Wilkerson consultant, was knowledgeable, organized and “really good.” Now, the company can focus on their remaining location — without the hassle of carrying over merchandise that either wouldn’t fit or hadn’t sold. “The decision to hire Wilkerson was a good one,” says Moses.

Promoted Headlines

Most Popular