Connect with us

Tip Sheet: April 2005

Published

on

Four fresh ideas to better your business

[componentheading]REINFORCE WITH PHOTOS[/componentheading]

Want to make sure your employees get the message? Then use pictures — rules, procedures, goals and targets are all better emphasized through the use of images and charts. So, the next time you set a monthly sales target … put it in chart form up on your bulletin board and, like they do in those charity donation drives, fill in each level as you hit it.

Source: Seeing is believing, Stewart Liff and Pamela A. Posey

[componentheading]EMPLOYEE MANAGEMENT[/componentheading]

Don’t concentrate too much on the top 10% of your performers. They can take care of themselves. And don’t worry too much about your bottom 10% … they will be gone soon, or at least they should be. Instead, spend most of your time and attention on the people in the middle who are already doing some things right but need more instruction and support.

Advertisement

Source: Contagious Success, Susan Lucia Annuncio

[componentheading]REMEMBER YOUR BIRTHDAY[/componentheading]

What month was your company born? Throw a birthday party for your business and ask your customers to bring “gifts” of testimonials that you can use in your marketing. Including such third-party recommendations on your website and in your ads is one of the best ways around to convince others that your store is, indeed, the best place to shop.

Source: Idea Site For Business

[componentheading]WATCH THE ADS[/componentheading]

Always keep an eye out for alternative methods of advertising. Below is the approach used by a enterprising chiropractor who scattered coins on a city sidewalk. (Wouldn’t you just bet that most of these coins not only were picked up, but passed on and shown to others?) Could you think of a similar approach — perhaps using rhinestones or CZ’s?

Advertisement

Source: Entrepreneur Magazine

[span class=note]This story is from the April 2005 edition of INSTORE[/span]

Advertisement

SPONSORED VIDEO

It’s Going to Set Us Up Very Nicely for Retirement

You’ve worked hard all your life. And if you’re like most jewelers contemplating retirement, you’re hoping that your going-out-of-business sale will add to your nest egg — with minimal complications. That’s exactly what Doug and Jacki Friedrich, fourth-generation owners of Friedrich Jewelers Inc., of Vernon, Conn., experienced when they selected Wilkerson to run their sale. “Jewelers who are contemplating a sale should go with Wilkerson because of their experience,” says Doug. And with financial goals “exceeding expectations,” the couple can now focus on enjoying the next chapter of their lives. “It’s going to set us up very nicely for retirement,” says Jacki. “The money’s coming in and we have no complaints. It’s been wonderful.”

Promoted Headlines

Most Popular

Tip Sheet

Tip Sheet: April 2005

Published

on

Four fresh ideas to better your business

[componentheading]REINFORCE WITH PHOTOS[/componentheading]

Want to make sure your employees get the message? Then use pictures — rules, procedures, goals and targets are all better emphasized through the use of images and charts. So, the next time you set a monthly sales target … put it in chart form up on your bulletin board and, like they do in those charity donation drives, fill in each level as you hit it.

Source: Seeing is believing, Stewart Liff and Pamela A. Posey

[componentheading]EMPLOYEE MANAGEMENT[/componentheading]

Advertisement

Don’t concentrate too much on the top 10% of your performers. They can take care of themselves. And don’t worry too much about your bottom 10% … they will be gone soon, or at least they should be. Instead, spend most of your time and attention on the people in the middle who are already doing some things right but need more instruction and support.

Source: Contagious Success, Susan Lucia Annuncio

[componentheading]REMEMBER YOUR BIRTHDAY[/componentheading]

What month was your company born? Throw a birthday party for your business and ask your customers to bring “gifts” of testimonials that you can use in your marketing. Including such third-party recommendations on your website and in your ads is one of the best ways around to convince others that your store is, indeed, the best place to shop.

Source: Idea Site For Business

[componentheading]WATCH THE ADS[/componentheading]

Advertisement

Always keep an eye out for alternative methods of advertising. Below is the approach used by a enterprising chiropractor who scattered coins on a city sidewalk. (Wouldn’t you just bet that most of these coins not only were picked up, but passed on and shown to others?) Could you think of a similar approach — perhaps using rhinestones or CZ’s?

Source: Entrepreneur Magazine

[span class=note]This story is from the April 2005 edition of INSTORE[/span]

Advertisement

SPONSORED VIDEO

It’s Going to Set Us Up Very Nicely for Retirement

You’ve worked hard all your life. And if you’re like most jewelers contemplating retirement, you’re hoping that your going-out-of-business sale will add to your nest egg — with minimal complications. That’s exactly what Doug and Jacki Friedrich, fourth-generation owners of Friedrich Jewelers Inc., of Vernon, Conn., experienced when they selected Wilkerson to run their sale. “Jewelers who are contemplating a sale should go with Wilkerson because of their experience,” says Doug. And with financial goals “exceeding expectations,” the couple can now focus on enjoying the next chapter of their lives. “It’s going to set us up very nicely for retirement,” says Jacki. “The money’s coming in and we have no complaints. It’s been wonderful.”

Promoted Headlines

Most Popular