Connect with us

Tip Sheet

Give Employees Range to Innovate and Let Them Win Once in a While and More Tips

Get a cat!

mm

Published

on

MEOW MIXBe Cool with Cats

One quick way to make your store feel more homey: get a cat. Unprofessional? Nope, it’s fun, friendly, and quirky. At least that’s the feeling at one of Abercrombie & Fitch’s new Hollister stores in Kansas City, where a resident cat lounges on its choice of the store’s many comfortable chairs. If this big, corporate entity can do it, so can you.

MY NAME IS URLGet a New Address

Type in www.webuybigdiamonds.com and you’re directed to the website of Raymond Lee Jewelers, “South Florida’s biggest estate buyers”. Smart move! Could you increase your off-the-street purchases by purchasing your own, easy-to-remember URL?

BOSS HOGLet Staff Win

You may be the boss, but that doesn’t mean you should win all arguments. Ease up, says Phil Dusenberry of top ad agency BBDO in a profile in Fast Company magazine. Cede a debating point, the execution of an idea, or even ownership of a concept at least once a day, and your staff will praise your open-mindedness and feel more free to act boldly.

EYE IN THE SKYChalk One Up

Looking for a new location? One way to get a quick overview, literally, of a spot you’re interested in is by using Google Earth. The free program provides detailed satellite pictures of locations around the United States. How detailed? (This writer used it to find his boyhood home … learning that the new owners had one silver and one white car, and that they had installed an above-ground pool in the backyard. Why not in-ground? Live a little!) All in all, one cool tool!

WEBBED FEATGet Ideas Here

Great site for web design advice and inspiration: www.webdesignfromscratch.com. Other sites show you what was hot two years ago … this one shows you what works today.

SPECIFIC, TERRIFIC!Sept Parameters

Automotive giant Chrysler has found the best creative results are not produced by people with unlimited range to innovate. Instead, the company’s most successful projects come when boundaries are strictly defined. So be specific in the goals you set: “I want a new earring post that can be removed in 15 seconds with a single hand.” or “I want a new customer-service initiative that will increase our feedback ratings by 50% with an expense of less than 50 cents per customer.”

Advertisement

ROYAL TREATMENTPly The Press

Opening a new, high-end store? Collect your store’s finest pieces, and perhaps even bring some special pieces in from outside, then have a special event where you invite all the newspaper and magazine editors you can find to try them on. Pamper them, give them full makeovers, make them “Queens for a Day.” You’ll be paid in full by all the breathless feature coverage you receive.

AUTHOR, AUTHORMake It Literary

Want to give your marketing copy more impact? Try what Roy Williams, the “Wizard of Ads”, calls “Frosting” or “Seussing” it. The first technique, named for poet Robert Frost, means “transforming drab communication into razor-edged wordsmanship.” The second, after children’s author Dr. Seuss, invites you to make up your own words to spice up common, predictable sales prose.

LIVE THE MIRACLERead This

Inspirational quote from Albert Einstein — undoubtedly, one very smart man. “There are two ways to live your life. One is as if everything is a miracle and the other as though nothing is a miracle.”

Abe Sherman is the CEO of BIG - Buyers Intelligence Group. BIG designs solutions for the merchandising challenges facing retail jewelers and manufacturers. BIG utilizes a data analysis tool, Balance to Buy, to help consult with clients and customize their individual experiences and results.

Continue Reading
Advertisement

SPONSORED VIDEO

Wilkerson Testimonials

Retirement Made Easy with Wilkerson

The store was a landmark in Topeka, Kansas, but after 80 years in business, it was time for Briman’s Leading Jewelers to close up shop. Third generation jeweler and owner Rob Briman says the decision wasn’t easy, but the sale that followed was — all thanks to Wilkerson. Briman had decided a year prior to the summer 2020 sale that he wanted to retire. With a pandemic in full force, he had plenty of questions and concerns. “We had no real way to know if we were going to be successful or have a failure on our hands,” says Briman. “We didn’t know what to expect.” But with Wilkerson in charge, the experience was “fantastic” and now there’s plenty of time for relaxing and enjoying a more secure retirement. “I would recommend Wilkerson to any retailer considering a going-out-of-business sale,” says Briman. “They’ll help you reach your financial goal. Our experience was a tremendous success.”

Promoted Headlines

Advertisement

Advertisement

Advertisement

Subscribe


BULLETINS

INSTORE helps you become a better jeweler
with the biggest daily news headlines and useful tips.
(Mailed 5x per week.)

Facebook

Latest Comments

Most Popular