Tip Sheet: February 2005

Published

19 years ago

February 1, 2005

Four fresh ideas to better your business

[componentheading]SPECIAL PACKAGES[/componentheading]

In the same way home electronics companies offer special “living room” packages (including big screen TV, DVD, sound system, as well as furniture like recliners and tables), you can offer your own special packages. For example, how about an “opera package” with opera-length pearls, diamond earrings, little black dress, opera gloves, and binoculars?

Source: Rick Segel

[componentheading]PICK A DAY FOR NEW STUFF[/componentheading]

How can you build the visiting habit in customers who already know everything in your store and only want to see the latest and greatest? Establish one day a week, or one day a month, that becomes known as the day you set out your newest offerings. If you sell vintage jewelry, perhaps you’ll have “New Heirlooms Tuesday,” or, if you’re selling a more general product range, let your customers know that they can see your latest new arrivals on the first Tuesday of every month.

Source: Instore

[componentheading]SELF-BRANDED GIFT CARDS[/componentheading]

Forget those old paper gift certificates. Plastic gift cards, used in the same manner as debit cards, are where the business is at these days — with more than 139 million people receiving one in the last 12 months. You can develop your own store’s self-branded gift cards. And, if you’re in a mall, make sure your mall offers one … and promotes it well, also.

Source: Retail Traffic Magazine

[componentheading]OFFER DISCOUNTS FOR GRADES[/componentheading]

Be both teacher’s pet and parents’ friend by offering school kids special discounts for getting great report cards. Choose the amount of the discount, and the grade levels you reward: do you reward all grades better than a “C,” or keep the bar high and only reward “straight A” students? Think of it as doing your part for the education of America’s young: a big discount on a hot product can be an excellent motivator.

Source: Instore

[span class=note]This story is from the February 2005 edition of INSTORE[/span]

Wilkerson Testimonials

Wilkerson: “They Feel Like Family”

Newton’s Jewelers in Fort Smith, Ark., was a true institution. But after being at the helm for most of his life, owner (and descendent of the original founder) Kelly Newton decided it was time to retire. He chose Wilkerson to handle the sale. “I’ve known the owners of Wilkerson for a long, long time. I felt at home with them,” he says. The final retirement sale was just a “blast” and the Wilkerson sales team made it so very simple and straightforward, says Newton. Would he recommend Wilkerson to others? Absolutely. “They’ve done incredible work,” says Newton. “They feel like family.”