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Tip Sheet: January 2005

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Four fresh ideas to better your business

[componentheading]INCREASE WEB TRAFFIC[/componentheading]

Want web traffic? Here’s a strategy used (very, very) successfully by American Express to draw surfers. They sold three $42,000 BMW Roadsters for only $4,000 each. First come, first served. To spread the massive traffic-load out, they sold one at noon, one at 4 p.m. and one at 9 p.m. Perhaps you might try a similar approach with diamond rings?

Source: Rick Segel

[componentheading]MARKET TO THE MIDDLE[/componentheading]

How can you reach a 19-year-old undergrad, a 31-year-old on the career path, and a 47-year-old who’s raising a toddler — with a single marketing message? The answer, according to a recent Los Angeles Times analysis: market to all of them as if they were 35. Why it works? Because these days, youngsters are more conservative, dressing in preppier styles and looking to the future, while aging Boomers are the opposite, shooting Botox, popping vitamins, and hanging on desperately to their youth.

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Source: Instore

[componentheading]ERR TOWARD AUTONOMY[/componentheading]

Something to remember for those of you who are breaking in new employees this month. Remember: It’s easier to give employees autonomy and freedom than it is to take it away. So, clearly state directions and expectations when employees are new to their jobs. Then, let autonomy and flexibility be an earned right of their performance.

Source: Bob Nelson, 365 Ways to Manage Better

[componentheading]ON THE OTHER HAND[/componentheading]

Sell right hand rings? To pump up your sales, why not try the strategy used by the manufacturer Caressa, which has labelled a different right-hand ring design for each day of the week? For completists, simply having Friday’s ring won’t be enough … they’re have to have Monday’s, Tuesday’s, etc.  

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Source: Instore

[span class=note]This story is from the January 2005 edition of INSTORE[/span]

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SPONSORED VIDEO

Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

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Tip Sheet

Tip Sheet: January 2005

Published

on

Four fresh ideas to better your business

[componentheading]INCREASE WEB TRAFFIC[/componentheading]

Want web traffic? Here’s a strategy used (very, very) successfully by American Express to draw surfers. They sold three $42,000 BMW Roadsters for only $4,000 each. First come, first served. To spread the massive traffic-load out, they sold one at noon, one at 4 p.m. and one at 9 p.m. Perhaps you might try a similar approach with diamond rings?

Source: Rick Segel

[componentheading]MARKET TO THE MIDDLE[/componentheading]

Advertisement

How can you reach a 19-year-old undergrad, a 31-year-old on the career path, and a 47-year-old who’s raising a toddler — with a single marketing message? The answer, according to a recent Los Angeles Times analysis: market to all of them as if they were 35. Why it works? Because these days, youngsters are more conservative, dressing in preppier styles and looking to the future, while aging Boomers are the opposite, shooting Botox, popping vitamins, and hanging on desperately to their youth.

Source: Instore

[componentheading]ERR TOWARD AUTONOMY[/componentheading]

Something to remember for those of you who are breaking in new employees this month. Remember: It’s easier to give employees autonomy and freedom than it is to take it away. So, clearly state directions and expectations when employees are new to their jobs. Then, let autonomy and flexibility be an earned right of their performance.

Source: Bob Nelson, 365 Ways to Manage Better

[componentheading]ON THE OTHER HAND[/componentheading]

Advertisement

Sell right hand rings? To pump up your sales, why not try the strategy used by the manufacturer Caressa, which has labelled a different right-hand ring design for each day of the week? For completists, simply having Friday’s ring won’t be enough … they’re have to have Monday’s, Tuesday’s, etc.  

Source: Instore

[span class=note]This story is from the January 2005 edition of INSTORE[/span]

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

Promoted Headlines

Most Popular