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Tip Sheet: January 2005

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Four fresh ideas to better your business

[componentheading]INCREASE WEB TRAFFIC[/componentheading]

Want web traffic? Here’s a strategy used (very, very) successfully by American Express to draw surfers. They sold three $42,000 BMW Roadsters for only $4,000 each. First come, first served. To spread the massive traffic-load out, they sold one at noon, one at 4 p.m. and one at 9 p.m. Perhaps you might try a similar approach with diamond rings?

Source: Rick Segel

[componentheading]MARKET TO THE MIDDLE[/componentheading]

How can you reach a 19-year-old undergrad, a 31-year-old on the career path, and a 47-year-old who’s raising a toddler — with a single marketing message? The answer, according to a recent Los Angeles Times analysis: market to all of them as if they were 35. Why it works? Because these days, youngsters are more conservative, dressing in preppier styles and looking to the future, while aging Boomers are the opposite, shooting Botox, popping vitamins, and hanging on desperately to their youth.

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Source: Instore

[componentheading]ERR TOWARD AUTONOMY[/componentheading]

Something to remember for those of you who are breaking in new employees this month. Remember: It’s easier to give employees autonomy and freedom than it is to take it away. So, clearly state directions and expectations when employees are new to their jobs. Then, let autonomy and flexibility be an earned right of their performance.

Source: Bob Nelson, 365 Ways to Manage Better

[componentheading]ON THE OTHER HAND[/componentheading]

Sell right hand rings? To pump up your sales, why not try the strategy used by the manufacturer Caressa, which has labelled a different right-hand ring design for each day of the week? For completists, simply having Friday’s ring won’t be enough … they’re have to have Monday’s, Tuesday’s, etc.  

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Source: Instore

[span class=note]This story is from the January 2005 edition of INSTORE[/span]

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SPONSORED VIDEO

Wilkerson Testimonials

If It’s Time to Consolidate, It’s Time to Call Wilkerson

When Tom Moses decided to close one of the two Moses Jewelers stores in western Pennsylvania, it was time to call in the experts. After reviewing two candidates, Moses, a co-owner of the 72 year-old business, decided to go with Wilkerson. The sale went better than expected. Concerned about running it during the pandemic, Moses says it might have helped the sale. “People wanted to get out, so there was pent-up demand,” he says. “Folks were not traveling so there was disposable income, and we don’t recall a single client commenting to us, feeling uncomfortable. It was busy in here!” And perhaps most importantly, Wilkerson was easy to deal with, he says, and Susan, their personal Wilkerson consultant, was knowledgeable, organized and “really good.” Now, the company can focus on their remaining location — without the hassle of carrying over merchandise that either wouldn’t fit or hadn’t sold. “The decision to hire Wilkerson was a good one,” says Moses.

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Tip Sheet

Tip Sheet: January 2005

Published

on

Four fresh ideas to better your business

[componentheading]INCREASE WEB TRAFFIC[/componentheading]

Want web traffic? Here’s a strategy used (very, very) successfully by American Express to draw surfers. They sold three $42,000 BMW Roadsters for only $4,000 each. First come, first served. To spread the massive traffic-load out, they sold one at noon, one at 4 p.m. and one at 9 p.m. Perhaps you might try a similar approach with diamond rings?

Source: Rick Segel

[componentheading]MARKET TO THE MIDDLE[/componentheading]

Advertisement

How can you reach a 19-year-old undergrad, a 31-year-old on the career path, and a 47-year-old who’s raising a toddler — with a single marketing message? The answer, according to a recent Los Angeles Times analysis: market to all of them as if they were 35. Why it works? Because these days, youngsters are more conservative, dressing in preppier styles and looking to the future, while aging Boomers are the opposite, shooting Botox, popping vitamins, and hanging on desperately to their youth.

Source: Instore

[componentheading]ERR TOWARD AUTONOMY[/componentheading]

Something to remember for those of you who are breaking in new employees this month. Remember: It’s easier to give employees autonomy and freedom than it is to take it away. So, clearly state directions and expectations when employees are new to their jobs. Then, let autonomy and flexibility be an earned right of their performance.

Source: Bob Nelson, 365 Ways to Manage Better

[componentheading]ON THE OTHER HAND[/componentheading]

Advertisement

Sell right hand rings? To pump up your sales, why not try the strategy used by the manufacturer Caressa, which has labelled a different right-hand ring design for each day of the week? For completists, simply having Friday’s ring won’t be enough … they’re have to have Monday’s, Tuesday’s, etc.  

Source: Instore

[span class=note]This story is from the January 2005 edition of INSTORE[/span]

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials

If It’s Time to Consolidate, It’s Time to Call Wilkerson

When Tom Moses decided to close one of the two Moses Jewelers stores in western Pennsylvania, it was time to call in the experts. After reviewing two candidates, Moses, a co-owner of the 72 year-old business, decided to go with Wilkerson. The sale went better than expected. Concerned about running it during the pandemic, Moses says it might have helped the sale. “People wanted to get out, so there was pent-up demand,” he says. “Folks were not traveling so there was disposable income, and we don’t recall a single client commenting to us, feeling uncomfortable. It was busy in here!” And perhaps most importantly, Wilkerson was easy to deal with, he says, and Susan, their personal Wilkerson consultant, was knowledgeable, organized and “really good.” Now, the company can focus on their remaining location — without the hassle of carrying over merchandise that either wouldn’t fit or hadn’t sold. “The decision to hire Wilkerson was a good one,” says Moses.

Promoted Headlines

Most Popular