Tip Sheet Tip Sheet: October 2004 Published 16 years ago on October 1, 2004 By Share Tweet Instore presents ideas for better business [componentheading]NAME TAGS ARE IMPORTANT[/componentheading] It’s networking season. Which means it’s the perfect time to invest a few bucks in a custom-made name tag that will let prospects know — at a glance — what you do. Example: a bright red heart tag, that reads: “Bringing Love To Johnson County” (insert your town or county name here). People will actually cross the room to see what your tag says, giving you a great opportunity to introduce your business. Source: Mary Gillen; Idea Site For Business [componentheading]OWN UP TO MISTAKES[/componentheading] Have you ever screwed up, big-time? As a storeowner, it’s time to step up and take responsiblity. One way to handle it is to do what Doug Bergum, founder and CEO of Great Plains Software, did. During one of his company’s annual conferences, he walked up on stage and discussed in great detail a mistake he had made. He then proceeded to smash three fresh eggs on his forehead. Advertisement Source: Bob Nelson; I,001 Ways To Energize Employees [componentheading]DON’T FORGET THE EYES[/componentheading] Keep in mind that a smile originates in two places — the mouth and the eyes. Give your customers a mouth-only version, and it looks like your smile was pasted on. It’s like saying “Cheese!” for a photographer. But your eyes are the true window to your soul. If you can’t muster a convincing smile, practice in front of a mirror until you get it right. Source: Paul R. Timm, 50 Powerful Ideas You Can Use To Keep Your Customers [componentheading]PRAISE, PUNISHMENT[/componentheading] We all know that employees are more motivated by positive feedback than negative feedback. But we never knew before what was the proper ratio for parceling out praise and punishment. Turns out the optimum ratio is five positive comments to every negative one. But don’t overdo it: increasing the ratio to 13 positive comments to every negative one does more harm than good. Advertisement Source: Tom Rath and Donald Clifton, How Full Is Your Bucket? [span class=note]This story is from the October 2004 edition of INSTORE[/span] Related Topics: Tip Sheet click to Comment(Comment) Up Next Tip Sheet: November 2004 Don't Miss Tip Sheet: July 2004 Continue Reading Advertisement SPONSORED VIDEO Wilkerson Testimonials After 42 Years in Business, They Chose Wilkerson to Close Up Shop After 42 years, it was time for Gina McHugh to hang up her bench tools and plan on doing something completely different. She and her husband, Mick, had a beautiful Binghamton, NY store — The Goldsmith — but in late 2019, the time felt right for retirement. They called Wilkerson. “They’d always been a part of our bridal jewelry selection,” says Gina, “and I felt really good about their quality and service. So, when we were looking for someone to work with us, Wilkerson was a natural.” With the kind of service and support Wilkerson is known for, Gina says their sales consultants made their retirement sale, “successful and quite easy.” You may like Pinterest Planning, Overcoming Cellphone Eye Fatigue and More Tips for June How to Make New Friends at a Trade Show and More Tips for May Mother’s Day and Earth Day Marketing Advice and More Tips for April Promoted Headlines JYE’S International is Seen in All the Best Cases The Sylvie Collection Knows What Women Want Sylvie Collection From Chain to Casting, National Chain Group Does It All National Chain Group Advertisement Latest Trending Videos Big Survey11 hours ago Here’s What Surging Gold Prices Have Meant for Jewelers Press Releases13 hours ago IIJS Virtual 2020, A Game Changer for the Indian Gem & Jewelry Industry Press Releases13 hours ago GJEPC Invites Entries for The Artisan Awards 2021 Big Survey1 week ago The Guy Who Bought 13 Rings, and Other Tales of Serial Engagements Photo Gallery3 days ago 12 Photos That Show Off the Wow Factor at Thollot Diamonds & Fine Jewelry in Colorado Big Survey1 week ago 7 Out of 10 Jewelers Surveyed Said They Do Not Want to Add a Brand Sponsored Content1 week ago A Liquidation Sale during a Pandemic? 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