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Tip Sheet: October 2004

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Instore presents ideas for better business

[componentheading]NAME TAGS ARE IMPORTANT[/componentheading]

It’s networking season. Which means it’s the perfect time to invest a few bucks in a custom-made name tag that will let prospects know — at a glance — what you do. Example: a bright red heart tag, that reads: “Bringing Love To Johnson County” (insert your town or county name here). People will actually cross the room to see what your tag says, giving you a great opportunity to introduce your business.

Source: Mary Gillen; Idea Site For Business

[componentheading]OWN UP TO MISTAKES[/componentheading]

Have you ever screwed up, big-time? As a storeowner, it’s time to step up and take responsiblity. One way to handle it is to do what Doug Bergum, founder and CEO of Great Plains Software, did. During one of his company’s annual conferences, he walked up on stage and discussed in great detail a mistake he had made. He then proceeded to smash three fresh eggs on his forehead.

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Source: Bob Nelson; I,001 Ways To Energize Employees

[componentheading]DON’T FORGET THE EYES[/componentheading]

Keep in mind that a smile originates in two places — the mouth and the eyes. Give your customers a mouth-only version, and it looks like your smile was pasted on. It’s like saying “Cheese!” for a photographer. But your eyes are the true window to your soul. If you can’t muster a convincing smile, practice in front of a mirror until you get it right.

Source: Paul R. Timm, 50 Powerful Ideas You Can Use To Keep Your Customers

[componentheading]PRAISE, PUNISHMENT[/componentheading]

We all know that employees are more motivated by positive feedback than negative feedback. But we never knew before what was the proper ratio for parceling out praise and punishment. Turns out the optimum ratio is five positive comments to every negative one. But don’t overdo it: increasing the ratio to 13 positive comments to every negative one does more harm than good.

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Source: Tom Rath and Donald Clifton, How Full Is Your Bucket?

[span class=note]This story is from the October 2004 edition of INSTORE[/span]

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Wilkerson Testimonials

If It’s Time to Consolidate, It’s Time to Call Wilkerson

When Tom Moses decided to close one of the two Moses Jewelers stores in western Pennsylvania, it was time to call in the experts. After reviewing two candidates, Moses, a co-owner of the 72 year-old business, decided to go with Wilkerson. The sale went better than expected. Concerned about running it during the pandemic, Moses says it might have helped the sale. “People wanted to get out, so there was pent-up demand,” he says. “Folks were not traveling so there was disposable income, and we don’t recall a single client commenting to us, feeling uncomfortable. It was busy in here!” And perhaps most importantly, Wilkerson was easy to deal with, he says, and Susan, their personal Wilkerson consultant, was knowledgeable, organized and “really good.” Now, the company can focus on their remaining location — without the hassle of carrying over merchandise that either wouldn’t fit or hadn’t sold. “The decision to hire Wilkerson was a good one,” says Moses.

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Tip Sheet

Tip Sheet: October 2004

Published

on

Instore presents ideas for better business

[componentheading]NAME TAGS ARE IMPORTANT[/componentheading]

It’s networking season. Which means it’s the perfect time to invest a few bucks in a custom-made name tag that will let prospects know — at a glance — what you do. Example: a bright red heart tag, that reads: “Bringing Love To Johnson County” (insert your town or county name here). People will actually cross the room to see what your tag says, giving you a great opportunity to introduce your business.

Source: Mary Gillen; Idea Site For Business

[componentheading]OWN UP TO MISTAKES[/componentheading]

Advertisement

Have you ever screwed up, big-time? As a storeowner, it’s time to step up and take responsiblity. One way to handle it is to do what Doug Bergum, founder and CEO of Great Plains Software, did. During one of his company’s annual conferences, he walked up on stage and discussed in great detail a mistake he had made. He then proceeded to smash three fresh eggs on his forehead.

Source: Bob Nelson; I,001 Ways To Energize Employees

[componentheading]DON’T FORGET THE EYES[/componentheading]

Keep in mind that a smile originates in two places — the mouth and the eyes. Give your customers a mouth-only version, and it looks like your smile was pasted on. It’s like saying “Cheese!” for a photographer. But your eyes are the true window to your soul. If you can’t muster a convincing smile, practice in front of a mirror until you get it right.

Source: Paul R. Timm, 50 Powerful Ideas You Can Use To Keep Your Customers

[componentheading]PRAISE, PUNISHMENT[/componentheading]

Advertisement

We all know that employees are more motivated by positive feedback than negative feedback. But we never knew before what was the proper ratio for parceling out praise and punishment. Turns out the optimum ratio is five positive comments to every negative one. But don’t overdo it: increasing the ratio to 13 positive comments to every negative one does more harm than good.

Source: Tom Rath and Donald Clifton, How Full Is Your Bucket?

[span class=note]This story is from the October 2004 edition of INSTORE[/span]

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials

If It’s Time to Consolidate, It’s Time to Call Wilkerson

When Tom Moses decided to close one of the two Moses Jewelers stores in western Pennsylvania, it was time to call in the experts. After reviewing two candidates, Moses, a co-owner of the 72 year-old business, decided to go with Wilkerson. The sale went better than expected. Concerned about running it during the pandemic, Moses says it might have helped the sale. “People wanted to get out, so there was pent-up demand,” he says. “Folks were not traveling so there was disposable income, and we don’t recall a single client commenting to us, feeling uncomfortable. It was busy in here!” And perhaps most importantly, Wilkerson was easy to deal with, he says, and Susan, their personal Wilkerson consultant, was knowledgeable, organized and “really good.” Now, the company can focus on their remaining location — without the hassle of carrying over merchandise that either wouldn’t fit or hadn’t sold. “The decision to hire Wilkerson was a good one,” says Moses.

Promoted Headlines

Most Popular