We’ve had a large corporate jeweler open up in our area that does a huge amount of advertising, offers five years to pay and lifetime guarantees...
Remind them that they should be looking to buy diamonds, not paper.
Remember that stress isn't necessarily a bad thing.
Retaining staff isn't all about money.
Our jeweler, who really is one of the best we’ve ever worked with, is leaving with plans to start his own store. How should we respond?...
Don't worry about rivals. Put your energy into improving your own business.
Start by making a distinction between current and new clients.
How can I ensure a prospective custom client doesn’t steal my ideas? For many jewelers, CAD has changed the game and they don’t release any designs...
Don't under-price your professional skills.
It isn't necessary to show the entire length of chain.
Not giving yourself enough downtime can impair your overall productivity.
We want to be dog-friendly but huge dogs are popular around here; we’re talking 6-foot long Great Danes and 220-lb. mastiffs. We’d recommend taking a lead...
I struggle with telling my jewelers that their work is not up to snuff. Any ideas? Try invoking the “god of jewelry art” and use this...
When we have events that serve wine, it can be hard to get people to leave. Any ideas how to get them to leave without offending...
How many times should I follow up with a client who is interested in an item but leaves without buying? Three times, says sales trainer Shane...
As our store’s buyer, how do I discover that “next big thing”? We trust you already keep up to date with jewelry fashion experts like Benjamin...
We have a big event coming to town (equestrian games) with an additional 200,000 people expected in the area. How can I best take advantage of...
I want to celebrate our democracy like everyone else when the new president is sworn in, but my wife wants us to keep a low profile....
I have a great relationship with my sales staff, but sometimes the chatting seems to happen at the detriment of work. How can I get everyone...
Any idea why I would have Russians checking into my website? According to Google Analytics, they account for 20 percent of my audience. It would be...
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