Holding off on Christmas, catching scammers, tips for using video on your website, and more. [h3]Let the Holidays Begin[/h3] [dropcap cap=Q.][h4][b]Should I try an early Christmas...
How to hop on that green bandwagon, what to consider in a strip mall location, and more. [h3]Going Green[/h3] [dropcap cap=Q.][h4][b]We’d like to ensure we’re seen...
How to motivate salespeople during slow periods, getting better service from big vendors, and convincing your customers to share contacts with you. [h3]Fill Up the Slow...
Rebuilding your credit, CRM software, and when it’s okay to delete old email addresses from your bulletin list. [h3]Rebuilding Credit, Bill by Bill [/h3] [dropcap cap=Q.][h4][b]Due...
Dealing with extra credit-card charges, getting return on redesign investment, and malls on the brink. [h3]Charged up over Surcharges [/h3] [dropcap cap=Q.][h4][b]A well-known mountings company charged...
Another round of reader questions for February.
Hiring actors for your commercials, help for your redesign, marketing to Latino families, and more. [h5]MARKETING[/h5] [h3]High-end Fliers[/h3] [dropcap cap=Q.][h4][b]I have been using the same two...
Hiring actors for your commercials, help for your redesign, marketing to Latino families, and more. [h3]Casting Call[/h3] [dropcap cap=Q.][h4][b]I’d like to experiment with some cable TV...
Helping a sales superstar who’s sagging, setting policies for moonlighting employees, compensation guidelines for salespeople, and more. [h3]Sagging sales could mean time for a style update[/h3]...
Handling the frequently-late employee, can a vendor demand you stop carrying another vendors’ line?, and more. [h3]Focus on behavior, not person, when confronting tardy employee[/h3] [dropcap...
Avoiding a cash crunch, drawing customers to a new location, marketing via text message. [h3]Relocating can be a great marketing opportunity[/h3] [dropcap cap=Q.][h4][b]I’m moving my store....
Online networking for jewelers, better lifetime trade-in guarantees, and getting off the sales floor — forever. [h3]Plenty of online networking options available for jewelers[/h3] [dropcap cap=Q.][h4][b]What...
Buying event signs, communicating with top customers, and more answers to jewelers' questions.
Plus, the Brain Squad shares its formulas for buying gold over the counter.
Rules of playing music in your store, dealing with an aging employee, the pros of a jewelry-specific-POS system, and more. [h3]Purchased music not permissible as store...
Do I need to pay employees who go to vote, breaking the news of a firing to your staff, holding an invitation-only party, and more. [h3]State...
Answering customer discount requests, is “no jewelry experience” a problem?, what to do when you get a nasty online review, and more. [h3]Stick to your guns...
Advice for advertising on cable, preparing your team for the holidays, and the best way to tag jewelry. [h3]Target main selling seasons for successful TV advertising[/h3]...
Average inventory levels, calling customers “sweetie”, and the pros/cons of moving off the beaten path. [h3]Inventory should be about half of annual sales]/h3] [dropcap cap=Q.][h4][b]Do you...
Emboldening shy salespeople, confusing newspaper advertising rate cards, building participation in role-playing exercises, and more. [h3]Shy salespeople can eke good information out of customers[/h3] [dropcap cap=Q.][h4][b]Last...
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