Getting gold refined, alternatives to cutting your prices, and jewelry inventory software for Macs. [h3]Check spam laws before sending e-mail promotions[/h3] [dropcap cap=Q.][h4][b]What’s the deal with...
Handling mediocre employees, expiration dates on gift cards, and finding a certified public accountant. [h3]Outline expectations for lackluster employees[/h3] [dropcap cap=Q.][h4][b]What’s the best approach to take...
How to sell old display cases, the importance of jewelry-related classifieds pages, and handling family requests for discounted jewelry. [h3]Showcase Your Used Cases[/h3] [dropcap cap=Q.][h4][b]We are...
Plus, strategies for following up on customer referrals, and the pros and cons of Paypal.
Can you search an employee you suspect of theft?, powering up your gift cards, and a few fresh responses to “Just looking”. [h3]Find What You’re Looking...
Protecting yourself against petty lawsuits, finding employee evaluation forms, hiring better salespeople, and more. [h3]Get creative to cut down on walk-ins with drinks, cell phones[/h3] [dropcap...
Buying a traffic-counter, dealing with overtime issues, what to do when two employees want the same day off, and more. [h3]One Fish. Two Fish. Red Fish...
Exactly why “Can I help you?” is so bad, industry “shrinkage” rates, when customers turn down custom designs, and more. [h3]What’s Wrong With This?[/h3] [dropcap cap=Q.][h4][b]At...
Recognizing buying signals, references for poor employees, and getting a new manager off on the right foot. [h3]Study the Signals of a Buyer[/h3] [dropcap cap=Q.][h4][b]How do...
Pros and cons of installing a door buzzer, getting rid of a problem staff member, and moving to the next level with your banker. [h3]Consider Installing...
Better sales meetings, training seasonal help, tips for employees who just don’t look old enough, and more. [h3]Run a Civil Sales Meeting[/h3] [dropcap cap=Q.][h4][b]Do you have...
Plus safer jewelry shipping, and the broadcast media you should be using.
Plus, the right time to ask a customer about his or her budget.
APPRAISALS Since the holidays I’ve had people coming in to ask me to check if their new jewelry “is the real thing.” Some of the items...
New strategies for rising silver prices, preparing to meet an IRS auditor, and how to handle it when your best employee needs to “find himself”. [h3]Raise...
A breakdown of business expenses, getting customers to come back after the holidays, and wall covering ideas for very small stores. Benchmarks for areas of business...
Calculating your ad budget, handling unclaimed watch repairs, assembling your full staff for meetings, and more. [h3]Think in Terms of Exposure When Calculating Ad Budget[/h3] [dropcap...
Predicting your holiday sales, finding time for creativity, things you could outsource, and more. [h3]Check past holidays’ sales to predict future[/h3] [dropcap cap=Q.][h4][b]Are there any tricks...
Building your sales confidence, pros and cons of hiring older workers, how to apologize, and more. [h3]Salesperson’s confidence can seal the deal[/h3] [dropcap cap=Q.][h4][b]I recently started...
Easy ways to clean suede, finding a good appraiser, and taking a fresh grip on handshakes. [h3]Homespun solutions can spiff up suede displays[/h3] [dropcap cap=Q.][h4][b]I want...
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