Learn to sell jewelry as the powerful talisman it always has been.
Tapping into jewelry customers’ desire for individuality is the key to retail success.
Hiding among the holiday crowds is a key customer who doesn’t want to be rushed.
Concentrate on custom and healthy vendor relationships to succeed in today’s jewelry retail environment.
Often it’s the message and not the medium that is the problem.
Massive disruption is on the way, and you can’t say you didn’t hear it coming. It always seems there is a calm before the storm —...
A new era in collecting has arrived, driven by individualistic, organic design. There is a revolution happening in jewelry. Have you noticed? A perfect storm of...
Jewelry can teach the power of love in unexpected ways Most times, jewelry is given as a token of remembrance for special occasions and happy milestones...
Something that can make or break your business, that’s what. I thought that Linkedin had become glitchy after receiving a notification that Daniela Balzano was a...
Just not about politics, or you run the risk of alienating customers You work hard to build a business. So if you have strong feelings about...
What’s happened to us that we can’t go more than a few minutes without checking Facebook? This article originally appeared in the January 2015 edition of...
That hard work you put into fostering relationships with customers all year long is about to pay off. I’m a fourth-generation jeweler and recently left a...
Sure, they can get boring to look at. But those staples keep your business humming. Sure, they get boring to look at, but staples are what...
What’s often missing from the relationship is clear and open communication. Being a sales rep on the road is nothing to write home about. Clothes get...
Or, in another word, love, so put those lab reports away Ever hear the expression, “The older I get, the smarter my parents get”? As I...
Yes, there are marketing benefits, but the real prize is a benchmark the store and staff must live up to every day A few years ago...
Holding back and letting your heirs decide the future of “your” store is one of the toughest acts in business. Building our jewelry store from scratch...
Jewelers who ignore the shifting retail landscape do so at their own peril.
It’s the single most important factor in the success of a jewelry store I’m a collector. I collect books, crystal, art and antiques. One of my...
Jewelers must reclaim their role as the trusted source of knowledge on diamonds.
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