Resist raising your voice.
Keep your focus on the item.
A smart way to add meaning to the engagement ring purchase.
WHY IT IS TRUE: The jewelry industry is a place of many remarkable rewards, but also lost sales. Don’t take it personally; just move on. PLAN OF...
WHY IT IS TRUE: The television detective Columbo would ask the suspect a series of questions. When he was finished, he would head toward the door. Just...
Share romantic stories of engagement ring customers.
Why it is true: The biggest communication problem in our lives today is that we only listen to reply instead of listening to understand. Plan of...
Why it is true: If you get caught lying to a customer, it is not only embarrassing, but you lose credibility and trust with that customer....
Why it is true: The first thing most people do when waking up in the morning is check their text messages. Plan of action: If you...
WHY IT IS TRUE: Millennials — those born between 1982 and 2000 — make up the nation’s largest working population. Because they are glued to their...
WHY IT IS TRUE: The only reason anyone buys anything is to resolve a genuine challenge. Whether it is an engagement ring, anniversary, birthday, Valentine’s Day...
WHY IT IS TRUE: When a guy gets in trouble with his significant other, your job is to help make him a hero again! PLAN OF...
WHY IT IS TRUE: It’s Saturday morning before your doors are thrown open to the waiting crowds, and salespeople are gathered for your weekly meeting. Many...
WHY IT IS TRUE: Prospective employees have heard all of the questions in previous interviews and come armed to give well-rehearsed, prepared answers. PLAN OF ACTION:...
WHY IT IS TRUE: For most, if not all salespeople, their livelihood is based on successful ongoing performance in your store. It is one thing to...
WHY IT IS TRUE: General knowledge of the world shows you are a well-rounded individual. That knowledge enables you to intelligently participate in many conversations. PLAN...
WHY IT IS TRUE: Winners can be spotted a mile away. Watch them as they enter the store early in the morning with a bounce in...
WHY IT IS TRUE: Customers have a wealth of choices. It’s not necessarily what you know, or how much you know, but rather who you are...
WHY IT IS TRUE: Customer wants are not necessarily product/service-specific. Truth be known, many customers really care less about the “jewelry” and more about what the...
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