WHY IT IS TRUE: A salesperson inadvertently leaves an expensive bracelet exposed on a counter pad, a staff member gets into a shouting contest with the...
WHY IT IS TRUE: No one who works in a store does so without developing personal thoughts and ideas about how the business might be improved....
WHY IT IS TRUE: You have only one opportunity to make a first impression. No surprise, your handshake plays a big part in forming that initial...
WHY IT IS TRUE: Being totally honest with yourself, you will probably notice that you cannot treat every customer the same or give the same effort...
Customer complaints can permanently damage your business and reputation. WHY IT IS TRUE: According to advertising guru Roy Williams, on average of 25 customers won’t complain...
WHY IT IS TRUE: You show all these beautiful pieces on your website. Visitors quickly scan the selections, compare them to others they have seen elsewhere,...
WHY IT IS TRUE: While there are many questions that cannot be asked during a job interview, there are some that pertain to an individual’s ability...
Sales Truths: Customers come to buy, not to be sold Published in the September 2014 issue. WHY IT IS TRUE: You don’t go to car a...
Sales Truths: Quality Good, But Not Always a Sale Closer BY DAVID RICHARDSON Published in the July 2014 issue. WHY IT IS TRUE: Customers patronize your...
Sales Truths: Sales Training Frequently Falls Flat Without Follow-Up BY DAVID RICHARDSON Published in the May 2014 issue. SALES TRUTH: The cellphone is a wonderful technology...
Sales Truths : Company Policy is Typically Written in Terms of The Company, Not the Customer. BY DAVID RICHARDSON Published in the April 2014 issue. WHY...
Sales Truths : Great Ideas Always Seem to Come After Midnight BY DAVID RICHARDSON Published in the February 2014 issue. WHY IT IS TRUE: It’s 3...
This habit helps capture more brainstorms while also stressing less.
Sales Truths : There is no Romance in a Diamond. BY DAVID RICHARDSON Published in the January 2014 issue. WHY IT IS TRUE: Romance is not...
Sales Truths : Ownership is the Smorgasbord of Insecurity BY DAVID RICHARDSON Published in the November 2013 issue. WHY IT IS TRUE: If you are the...
Sales Truths : Life is 80% Perception and 20% Reality BY DAVID RICHARDSON Published in the October 2013 issue. WHY IT IS TRUE: The reality: A...
Sales Truths : To get milk from a cow, you don’t send her an email. BY DAVID RICHARDSON Published in the September 2013 issue. WHY IT...
Sales Truths : It’s all in the eyebrows BY DAVID RICHARDSON Published in the June 2013 issue. WHY IT IS TRUE: If your customers or your...
Sales Truths : Put a Fork in Me … I’m Done! BY DAVID RICHARDSON Published in the May 2013 issue. WHY IT IS TRUE: You survived...
Sales Truths : Sales Truths : Check and Evaluate Job Applicants’ Skills and Composure Under Fire. BY DAVID RICHARDSON Published in the April 2013 issue. WHY...
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