Train your staff to be the experts when it comes to assisting customers choosing a size for their new ring.
There’s nothing like Jan. 1 to get inspired about the store and what you might be able to achieve.
There are good profits and shop savings to be had from buying gold off the street.
Raise your repair prices for just one week and see how many people say yes.
David Geller says street gold is fine, but don't forget your Quickbooks.
David Geller says profit can be found in gold's prices-gone-crazy.
Taking in repairs may be "part of the job" is part of their job," but it's still making you money and building relationships with future customers.
Left to run itself, your shop will descend into chaos. A supervisor can ensure calm reigns, customers are kept happy, and the dollars flow.
Organize your process for repair drop-offs and pick-ups, and your customers, jewelers and bottom line will thank you for it.
Let custom work be your salvation in a tough year, says David Geller.
If a custom-design ‘model' isn't selling, it's costing you, says David Geller.
Turn the satisfied into the enthusiastic, says David Geller.
Don't let rising gold costs affect repairs, says David Geller.
David Geller's tale of two stores highlights the importance of GMROI.
David Geller shares how to sell more and charge more for custom work.
David Geller tells how beer might change the way you pitch repair prices.
David Geller names three professions for which price is not an issue.
Don't do shop-repair work for other stores, says David Geller.
David Geller is ready to pay you a big, fat salary — just as soon as that big, fat sale gets done.
Offering guarantees of satisfaction on repair work means more profits, says David Geller.