To fight Internet competitors, start by reconsidering your approach to memo, says David Geller. {loadposition davidgellerheader} [h3]Memo Random[/h3] [dropcap cap=I]f you haven’t had a couple come...
Understanding ‘cost of goods’ is key to determining the health of your business, says David Geller. {loadposition davidgellerheader} [h3]Costly Mistake[/h3] [dropcap cap=W]hat really is “cost of...
The right pay structure makes your sales manager a partner in your business without signing over your shares, says David Geller. {loadposition davidgellerheader} [h3]Seeing Green[/h3] [dropcap...
Identifying your store’s key metrics, and working to raise them, is your ticket to success, says David Geller. {loadposition davidgellerheader} [h3]Magic Act[/h3] [dropcap cap=E]very store is...
It’s time for maximum motivation. David Geller outlines different commission programs you can use in your store. {loadposition davidgellerheader} [h3]Final Reward[/h3] Most jewelers pay a straight...
If you’re having problems finishing repairs on time, says David Geller, it’s time to get organized. {loadposition davidgellerheader} [h3]Keeping Your Promises[/h3] [dropcap cap=M]any a store owner...
Commissions are great, says David Geller. But for maximum motivation, combine your commission program with a ‘stretch goal’ reward program. {loadposition davidgellerheader} [h3]Making A Big Stretch[/h3]...
Want to beat the competition this Christmas? David Geller gives you 12 promotional ideas that will help do the trick. {loadposition davidgellerheader} [h3]Dirty Dozen[/h3] [dropcap cap=H]ere’s...
David Geller tells you the secrets of making great profits on repairs this holiday season. {loadposition davidgellerheader} [h3]Holiday Fix[/h3] [dropcap cap=W]ant to make your shop really...
Expanding your store can be the best decision you ever make, says David Geller. But don’t bite off more than you can … pay for. {loadposition...
Getting your jeweler on a commission plan makes sense, writes David Geller … if you make it profitable for both parties. {loadposition davidgellerheader} [h3]Fair Incentive[/h3] [dropcap...
Is your bench is lifting its fair share of your store’s weight? David Geller shows you how to run the numbers. {loadposition davidgellerheader} [h3]Bench Press[/h3] [dropcap...
David Geller says jewelers too often look only at the short term when determining the success of an advertising campaign {loadposition davidgellerheader} [h3]The Long View[/h3] Sure,...
That line you bought that never sells … but generates lots of special orders? David Geller tells you how to profit from it. {loadposition davidgellerheader} [h3]Special...
Hate doing repairs? We understand. But David Geller says they’re a great service to offer … unless you hate making money. {loadposition davidgellerheader} [h3]The Fix Is...
Having too much inventory in like throwing away money. David Geller helps you figure out how much is too much. {loadposition davidgellerheader} [h3]Gates’ Way[/h3] [dropcap cap=T]his...
Looking to have a better 2003? David Geller’s got a list of New Year’s resolutions that all jewelers should think about. {loadposition davidgellerheader} [h3]Aye, Resolve[/h3] Repeat...
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