If you’re not recording values when taking in a customer’s jewelry, you could be in for an expensive lesson, says David Geller. {loadposition davidgellerheader} [h3]$100,000 Question[/h3]...
Energize your holiday sales by giving electronics to your store’s highest sellers, suggests David Geller. {loadposition davidgellerheader} Would you spend a measly $1,594.95 to have...
David Geller asks if you have the price points you want to sell, or those your customers want to buy. {loadposition davidgellerheader} [h3]Are You High?[/h3] [dropcap...
So your holiday orders are written in stone? Not so fast, says David Geller. There’s still time for some tweaking. {loadposition davidgellerheader} [h3]The Late Show[/h3] Is...
Creating financial forecasts in QuickBooks isn’t nearly as hard as most people think, writes David Geller. {loadposition davidgellerheader} [dropcap cap=M]ost folks dislike accounting, I know I...
Negotiating discounts with customers is a slippery slope, writes David Geller. {loadposition davidgellerheader} Should you negotiate price with your customers? [h3]Everyday Low Prices[/h3] [dropcap cap=W]hat a...
To fight Internet competitors, start by reconsidering your approach to memo, says David Geller. {loadposition davidgellerheader} [h3]Memo Random[/h3] [dropcap cap=I]f you haven’t had a couple come...
Understanding ‘cost of goods’ is key to determining the health of your business, says David Geller. {loadposition davidgellerheader} [h3]Costly Mistake[/h3] [dropcap cap=W]hat really is “cost of...
The right pay structure makes your sales manager a partner in your business without signing over your shares, says David Geller. {loadposition davidgellerheader} [h3]Seeing Green[/h3] [dropcap...
Identifying your store’s key metrics, and working to raise them, is your ticket to success, says David Geller. {loadposition davidgellerheader} [h3]Magic Act[/h3] [dropcap cap=E]very store is...
It’s time for maximum motivation. David Geller outlines different commission programs you can use in your store. {loadposition davidgellerheader} [h3]Final Reward[/h3] Most jewelers pay a straight...
If you’re having problems finishing repairs on time, says David Geller, it’s time to get organized. {loadposition davidgellerheader} [h3]Keeping Your Promises[/h3] [dropcap cap=M]any a store owner...
Commissions are great, says David Geller. But for maximum motivation, combine your commission program with a ‘stretch goal’ reward program. {loadposition davidgellerheader} [h3]Making A Big Stretch[/h3]...
Want to beat the competition this Christmas? David Geller gives you 12 promotional ideas that will help do the trick. {loadposition davidgellerheader} [h3]Dirty Dozen[/h3] [dropcap cap=H]ere’s...
David Geller tells you the secrets of making great profits on repairs this holiday season. {loadposition davidgellerheader} [h3]Holiday Fix[/h3] [dropcap cap=W]ant to make your shop really...
Expanding your store can be the best decision you ever make, says David Geller. But don’t bite off more than you can … pay for. {loadposition...
Getting your jeweler on a commission plan makes sense, writes David Geller … if you make it profitable for both parties. {loadposition davidgellerheader} [h3]Fair Incentive[/h3] [dropcap...
Is your bench is lifting its fair share of your store’s weight? David Geller shows you how to run the numbers. {loadposition davidgellerheader} [h3]Bench Press[/h3] [dropcap...
David Geller says jewelers too often look only at the short term when determining the success of an advertising campaign {loadposition davidgellerheader} [h3]The Long View[/h3] Sure,...
That line you bought that never sells … but generates lots of special orders? David Geller tells you how to profit from it. {loadposition davidgellerheader} [h3]Special...
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