We’ve been working hard on providing you with new stuff each day on INSTOREMAG.COM in our Daily Shine section (featuring Shine Times, Shine Blogs, Shine News...
Good post from John Jantsch of Duct Tape Marketing on a new approach to “bucket lists”: Instead of focusing on the places you want to go,...
Heading off to the printer soon for new namecards? Hold off until you look at this inspirational gallery of business cards, courtesy of Buzzfeed. And after...
Great jewelers don’t just buy to fill their display cases. What they really do is curate their display cases. These jewelers know that what doesn’t get...
This week, we bring you another vintage “In the End” comedy column — this one from February 2007. Our subject? A sleazy parody of our then-...
Use repeating elements — your own "schtick" — to help build you business identity.
This week, like Dustin Hoffman’s boozy uncle in the classic film The Graduate, we’ve got only one word for you. Litmus. Rather Litmus.com, a snazzy new...
This week, we bring you one of my personal favorite “In the End” classics from January 2007 — a manufacturer’s message to retailers in which the...
Supermarkets like Whole Foods go to great lengths to give the appearance of freshness. The picturesque crates stacked throughout the store (as though cracked open with...
More fascinating insider marketing information from Martin Lindstrom’s “Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy”*. Ever heard of “vanity sizing”?...
_atrk_opts = { atrk_acct: “tueZg1asOv00Ol”, domain:”instoremag.com”}; atrk (); Just started reading Martin Lindstrom’s 2011 New York Times best-seller BrandWashed, and it’s already chock full of disturbingly...
_atrk_opts = { atrk_acct: “tueZg1asOv00Ol”, domain:”instoremag.com”}; atrk (); Freedom and Anti-Social are two powerful new tools in the battle against “screensucking” — unproductive time spent compulsively...
For a decade’s worth of Januarys, we’ve kept you focused on your habits. Beginning positive ones, performing them consistently, and making them a part of your...
One of Dan Pink’s professional hobbies (or at least a recurring professional theme) is collecting examples of emotionally-intelligent signage. Over the years, his blog at www.danpink.com...
This week, we bring you a classic INSTORE “In the End” from December 2002. It’s extremely dated (J-Lo and Ben Affleck, anyone?), but fun nonetheless. Read...
One of the great sales teachers of our time – Zig Ziglar – passed away last week at the ripe, rich age of 86. We’ll miss...
You know already that to add a new habit to your daily routine, you’ve got to schedule it. But what if your habit requires creativity (e.g....
Seth Godin shares the most powerful billboard ad imaginable: “Free coffee, next exit”. That’s all you’ll need. Particularly (as Godin says) if your message is typeset...
AS THE HOLIDAY SEASON approaches, let me put on my coach’s whistle for a quick pep talk. Do you love your customers? TWEET! That was sad....
In this case, the most popular really is the worst.
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