If your salespeople aren't showing your best stuff to every customer, they're letting you down, says Shane Decker.
Identifying your store's key metrics, and working to raise them, is your ticket to success, says David Geller.
It's time for maximum motivation. David Geller outlines different commission programs you can use in your store.
Waiting for the holidays to save your bacon ... again? It doesn't have to be this way, says Shane Decker.
If you're having problems finishing repairs on time, says David Geller, it's time to get organized.
If they don't do this, then you’ve probably got yourself a clerk.
Commissions are great, says David Geller. But for maximum motivation, combine your commission program with a 'stretch goal' reward program.
Doing this is anything but an admission of incompetence.
Want to beat the competition this Christmas? David Geller gives you 12 promotional ideas that will help do the trick.
WANT TO MAKE your shop really hum this holiday season? Here’s the steps you need to take. Starting … just about … now! 1. Start now...
Shane Decker identifies the ultimate sales killers.
MALCOLM ALDERTON of ARMS warns you about one thing that can make the holidays go very, very wrong. It’s A Fact. Overbuying for Christmas is the...
When it comes to company benefits, a little goes a long way. Here's how to make the most of yours.
Expanding your store can be the best decision you ever make, says David Geller. But don't bite off more than you can ... pay for.
When customers raise objections, they’re really giving you clues on how to close the sale.
Getting your jeweler on a commission plan makes sense, writes David Geller ... if you make it profitable for both parties.
With these handy tools in your selling arsenal, you will be able to close any customer.
Is your bench is lifting its fair share of your store's weight? David Geller shows you how to run the numbers.
Almost everybody who comes into your store is there to buy. And they will … if only you let them.
David Geller says jewelers too often look only at the short term when determining the success of an advertising campaign.
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