From rewarding existing customers to how (and where) to raise prices, here’s how to manage your marketing right now.
The secret to more gem sales lies in your ability to begin a conversation.
It was an exciting month to be the INSTORE EIC.
The “Estrela de Fura” was unveiled by Fura Gems.
Remember, you only get one chance to make an impact each holiday season.
The well worn coins were dated from 1610 to 1727.
WHEN IT COMES to getting more local traffic to your jewelry store, Google Maps is an invaluable marketing tool. Not only does it help local customers...
ARE YOU LOOKING for new ways to get local foot traffic into your jewelry store? Geofencing could be an excellent way to attract customers and heighten...
Here’s how to adjust to the “new normal” of jewelry retailing.
Independent jewelry retailers grow in “coolness” every year.
Not only are they highly targeted, but you can measure the results … and pay for only what you get.
Melinda Wallace and Eric Armentor are honored.
Pearls found in clams are classified as non-nacreous and have a porcelain-like appearance.
“I hit submit and waited,” she writes.
It can help you close customers more quickly while also raising your margins.
The icicle-shaped original weighed 8.52 carats uncut and was the fifth-largest diamond ever found at the park.
It means clearing out your non-performers and focusing on styles that sell.
Wining and dining is just the beginning.
They’re not in a hurry, so don’t rush them.
It is unique because it is an alluvial diamond — a diamond eroded over eons from its primary source and discovered in a secondary location.
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