This three-part series gets into the specifics of how to become memorable to your top clients.
Here’s how to sell the idea to your clients.
It's time to beef up your strategy — or risk losing business to competitors.
It's another day at work for you, but for the client, it's a memory to cherish forever.
More meaning may be invested in the symbolism of diamonds.
It means abandoning old methods that don't work as well for today's shopper.
It changed the life of the salesperson, and the salesperson she trained.
She's 'absolutely obsessed' with the sparkler.
Jeweler goes out of business by burying store’s inventory in Michigan dirt.
If you’re thinking of SEO as a way to avoid paying for ads, you might have a long road ahead of you.
The center stone is a diamond of 8 to 10 carats.
No online experience can compare to what these stores offer clients.
Simon and Laurie Watt brought treasures to small Kentucky town.
People are looking for real human connection.
It will show you where your sales staff needs training.
And how to make sure you're not annoying Google (and dropping down the search rankings).
Develop a standout online presence.
A solid foundation to reach both old and new clients needs these three supports.
He sold 2 crystals weighing a combined 75,000 carats.
INSTORE editor-in-chief previews the June issue and Online Jewelry Week.