Step 1: Create a buying guide.
Check out creative and intriguing celestial jewelry for 2019.
They've been all over runway shows and red carpets this year.
These looks will definitely put smiles on customers' faces.
More copy yields better results.
Forget the prim-and-proper looks of the past.
It appears to be an elongated cushion cut.
Build net profit and control your inventory tightly.
Asking questions and building value should guide your decisions.
Millennials want fine jewelry on their terms.
Tell them your story, says fast-growing retailer.
To get better in business and life, you must first embrace failure.
You're a merchant, so sell the customer what they want.
All three are technology-based.
Do this exercise to improve your team's closing ratio.
Visual marketing can raise the shareability of your messages on social media.
Allocating the appropriate time, money and space to each department is critical to success.
Jewelers of America is working with the jewelry industry as a whole to grab the interest of affluent young women, and focus it on fashionable, fine...
Female self-purchasers are key.
Shane Decker says too many owners give up too quickly.