Cultured Pearl Association of America offers free education.
Reps must become specialized inventory, sales and marketing consultants.
This isn't an area to skimp on.
As the US slowly reopens, industry relationships are more important than ever.
They're not difficult; you just have to be intentional.
And why discounting may actually lead to more problems in certain scenarios.
A streamlined experience will result in sales, but maybe not in the online shopping cart.
Make it personal!
Connecting with clients in a pandemic environment requires facility with video conferencing.
The cities most affected were Chicago, Minneapolis/St. Paul and Atlanta.
It comes down to imparting confidence and knowledge.
The mystery had sparked a mini gold rush in the Rocky Mountains.
WHILE WE’VE ALL been doing our best to stay at home – and stay sane and entertained – during the COVID-19 pandemic, one of the more...
INSTORE editor-in-chief previews the June issue and Online Jewelry Week.
But he sees Trump as 'a tiny bit of an underdog.'
Trust is everything.
If sales are slow to come, costs must be held down.
Retailer John Carter says jewelers are needed now more than ever.
Everyone on your team has to be committed to the practice.
Jewelry store owner gives tips to jazz up your displays.
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