In a previous article, we discussed 5 Free Tools From Google To Further Your Marketing. Google Analytics is quite possibly the most important tool in that...
Your competition is not just other jewelers.
An engagement can be 'immortalized for generations to come.'
Tell a romantic story about your clients.
Billion-year-old diamonds are competing with newborn diamonds in retail showcases.
Monthly data comparison highlights a surprising trend.
Two dozen things that help you make that important sale.
Don’t wait to be asked for permission.
Stores are continuing to battle a headwind with margins.
It signals an ongoing determination to improve and evolve with today’s changes.
Charge more, then pay more to solve your problems.
Who the heck wants to have a MEETING? Let’s face it, meetings stink. Nobody likes them. I don’t anyway. They’re long and boring, and we rarely...
It doesn't happen by chance.
Here’s a Plan You Should Stick To, See Truth is, I sees it all. I can spot a marketing joe who is just bumping gums likes...
Try this exercise to improve your staff's self-presentation.
We have a choice, folks — we can all agree that the pool of bench folks is shrinking, wring our hands and say “something has to...
When I first opened my jewelry store nearly a quarter of a century ago, I labored under the delusion that “if I build it, they will...
The selling price, and ultimately the margin and profit you make from a piece of jewelry, can be a cause of angst for many jewelers. Bottom...
They can derail any sale if you’re not careful.
How to offer — and not offer — customer service was one of the lessons.