It’s beginning to look a lot like Christmas … at least, for your sake, I hope it is!
What’s your favorite day of the year? There are a lot of options to enjoy across the annual calendar, but one in particular often goes unheralded:...
In today’s business climate, doing things the old way will kill your store.
Make it easy for customers to tell you how they feel about your store.
Jewelry shows are no longer an indispensable way to purchase merchandise, even though one can make the case they still provide the best hands-on and comparative...
Group's leader sought "to leave almost every individual that he interacted with better than when he started.”
In a previous article, we discussed 5 Free Tools From Google To Further Your Marketing. Google Analytics is quite possibly the most important tool in that...
Your competition is not just other jewelers.
An engagement can be 'immortalized for generations to come.'
Tell a romantic story about your clients.
Billion-year-old diamonds are competing with newborn diamonds in retail showcases.
Monthly data comparison highlights a surprising trend.
Two dozen things that help you make that important sale.
Don’t wait to be asked for permission.
Stores are continuing to battle a headwind with margins.
It signals an ongoing determination to improve and evolve with today’s changes.
Charge more, then pay more to solve your problems.
Who the heck wants to have a MEETING? Let’s face it, meetings stink. Nobody likes them. I don’t anyway. They’re long and boring, and we rarely...
It doesn't happen by chance.
Here’s a Plan You Should Stick To, See Truth is, I sees it all. I can spot a marketing joe who is just bumping gums likes...