If I Owned A Jewelry Store: Alan Gregerman Alan Gregerman, Award-Winning Author and Innovation Consultant. BY THE INDESIGN TEAM Published in the May2012 issue Ispend most...
At The SMART Show, a jeweler told me that she was hesitant to comment on stories on our redesigned website because of our Facebook-linked commenting system....
Trying to keep up with the latest marketing advice, especially that related to the use of social media, often feels like chasing the wind … a...
Publisher’s Note: A Winning Team INSTORE — and its readers — take home the most prestigious award in business publishing. BY DAN KISCH Published in the May...
Sales guru Harry Friedman tells retailers what to do to double their sales.
You might think of it as junk mail, but direct mail is a powerful advertising tool that delivers real, measurable, cost-effective results, marketing expert and copywriter...
One of the reasons the SMART Show is the best in the business is because it’s also the most fun, as David Squires details in this...
One of the major benefits of using social media is the ability to reach a large audience without spending loads of money or time. On Friday...
Everybody sells diamonds, so how do you stand out from the crowd? On Friday at The SMART Show in Chicago, diamond expert Maarten de Witte said...
On Friday, David Liu spoke to a full house at The SMART Show in a special lunch session, “He Said, She Said: The Engagement Ring Shopping...
David Brown: Narrow Focus, Big Returns Use the 80-20 rule to control your overhead. BY DAVID BROWN Published in the May 2012 issue One of my...
A “Hi Tech Holiday” promo gets customers in the door ... at a price.
David Geller: Put Your Jeweler on Commission Your profits are nearly guaranteed. BY DAVID GELLER Published in the May 2012 issue Many stores ask me about...
Facebook Lets You Control the Dialog Take advantage of the new design features. BY RYAN GOFF Published in the May 2012 issue. Facebook has done it again....
You’ve done everything perfectly … and the client still says no. Shane Decker: It Ain’t Over ’til It’s Over You’ve done everything perfectly … and the...
When it comes to price, perception is everything. Shane Decker: Use Value to Sell When it comes to price, perception is everything. BY SHANE DECKER Published...
Read or watch Moneyball — it applies to your jewelry store.
Pinterest is social media dominated by women.
Inside a 70% Closing Rate Don’t ask for the sale, simply advise. BY PETER CANNELLA Published in the May 2012 issue Our sales staff closes approximately...
Don’t get stuck in your store this summer. Be creative. Be ambitious. Do something adventurous. This video shows a recent company trip of ours. (One point...
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