David Geller: Farm out Your Payroll Eliminate the hassle, drudgery and, most of all, mistakes. BY DAVID GELLER Published in the April 2012 issue After helping...
I was just reading about one of the more arresting corporate initiatives of the past year — the “Common Thread Initiative” from outdoor/adventure apparel company Patagonia....
If I Owned A Jewelry Store: Wayne Burkan Wayne Burkan Change agent and author of Wide Angle Vision describes how “edge” customers could catapult your...
Sorry blog-followers, last week, I left you hanging. If you read my article “Putting Your Strengths To Work: Step One”, based on the writing of Marcus...
David Brown: Growth Continues In February, Driven by Higher Tickets BY DAVID BROWN Published in the May 2012 issue Average store monthly sales for February...
The Business: The One and Only Sales Secret BY COLEBY NICHOLSON Published in the April 2012 issue A struggling business turns to a motivational guru for help....
Sales Truths: Poor Employee Performance Only Gets Worse Over Time BY DAVID RICHARDSON Published in the April 2012 issue. WHY IT IS TRUE: Failure to address...
On Finances : Turn Your Old Stock into Cash for Your Store’s Future BY DAVID BROWN Published in the April 2012 issue. Too much aged inventory? It’s...
Part two of your primer on things not to do when selling. On Sales : More Sale Killers on the Floor BY SHANE DECKER Published in...
On Running Your Shop : Don’t Do Payroll Yourself BY DAVID GELLER Published in the April 2012 issue. Eliminate the hassle, drudgery and, most of all, mistakes. After...
Awards are funny. Over the years, we’ve probably entered INSTORE into the Neal Awards (think “the Pulitzers of business publishing”) six times. For the first four...
I wasn’t an early adopter of Facebook but I certainly wasn’t one of the last. I actually first joined to increase contact with my aging parents...
David Brown: The Verdict From the Till: A Good December BY DAVID BROWN The crucial month of December can make or break the year for most...
David Brown: Measure Your Key Performance Indicators Part 2 of 2: Combine markup and stockturn to know your gross profit. BY DAVID BROWN Published in the...
The Business: We All Deserve to Take a Bow An informal study of Yelp ratings suggests jewelers know a thing or two about customer service. BY...
Look out for sales killers on the floor. Part one of two. On Sales Strategies: Up Your Closings by 50% Look out for sales killers on...
On Running Your Shop: Tout the Shop Speed up your slow months with a direct-mail piece. BY DAVID GELLER Published in the March 2012 issue For...
When you’re at a jewelry show, take pictures of jewelry you think particular customers will like and text the picture to them.
Wondering how to use Facebook effectively? Here’s one idea: Over a long weekend in January, the Diamond Boutique of San Diego invited everyone to try on...
David Geller: Divide The Toils Set individual sales goals for the year. BY DAVID GELLER Published in the February 2012 issue Now that the holiday season...
Advertisement