AS A RETAILER, you basically have two choices when it comes to generating more revenue — sell more items or increase the ticket price of each...
There’s nothing like Jan. 1 to get inspired about the store and what you might be able to achieve.
Tough economies reward tough jewelers. How is the current economic turmoil affecting America’s jewelers so far? One of the best barometers is INSTORE’S Brain Squad....
Let’s get back to cash and away from extended credit before we become the next sub-prime crisis.
Closing out goods is not a threat to your brand identity. It’s an admission to your customers that you’re hurting too. And that’s OK. [dropcap...
IF YOU WERE to turn the average U.S. jeweler’s inventory into a doughnut, here’s how it would look — stale and mostly inedible. Fresh inventory and...
Be careful! If you are doing it right, and word gets around, sooner or later you’ll get too busy to keep doing it right. The reason we’re...
It’s all too easy to arrive at an incorrect selling price when you confuse the two terms.
The current economic troubles are nothing more than a speed bump on the path to growth. Scary times out there. The sound bite most of...
What would happen if police detectives gave up on a case just because their first lead didn’t pan out?
WHY IT’S TRUE: During the course of the sale, customers will frequently express their interest in an item with a statement such as, “I think she would...
TODAY WE’RE GOING to give the average jeweler a quick BMI test. Yes, we’re checking for obesity by looking at the store’s height (inventory) versus its...
There are good profits and shop savings to be had from buying gold off the street.
Giving 10 percent off here or there may win you more sales, but do the math and you'll discover you aren’t covering your costs.
It’s your shortcomings that make you real. There comes a time in life when it makes more sense to embrace your weaknesses than to...
Make sure you have the right tools to make the sale ... every time.
MOST JEWELERS FIND it difficult to resist a request for a discount; it’s part of the to and fro of retailing, and strategically it’s often necessary...
Raise your repair prices for just one week and see how many people say yes.
Reconnecting with your prospect helps make the initial sale, and it could create a customer for life.
The seeds of tomorrow’s crisis are being sown today. use this checklist so you aren’t caught off guard.
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