Laura Stanley visited the planet’s biggest jewelry fair. Here are her impressions.
To start getting women excited about your store, the first step is to throw a party. Or three. Eileen Alexanian shares her secrets. TRUE OR FALSE:...
These tips will help you sail through your busiest season [dropcap cap=A]nother year of toil and adventure has almost drawn to a close. Peace, happiness and...
TRUTH #5 WHY IT’S TRUE: Ever been to one of those restaurants where they cook the meal at your table? Watching the guy cook my steak,...
After 5 years, INSTORE’s still smokin’ ? I’m not AN ADMISSION: this is a little bit of weird month for me. A recent physical examination confirmed...
This month’s big lead story is worth the effort MOST OF YOU won’t actually read the lead story in this month’s issue. And, you know what,...
This summer, when we commissioned MVI Marketing’s Jewelry Industry Opinion Council to conduct a survey of American jewelers on the U.S. trade publications, we weren’t sure...
Reps are struggling, says our columnist.
The trick is to catch people’s attention, without offending them. Denise Meyer shows you how. WHEN TRYING TO ATTRACT customers to your print ads, offend is...
Promotions are a less expensive alternative to radio ads that will get you lots of attention, says Ron Kruse. Ramping up your radio advertising during holiday...
Parables by Jeff MccandlessA man is walking to Samaria. On the way, he is beaten, robbed and left in a ditch. Later, two men, one a psychiatrist,...
WHY IT’S TRUE Business cards are often given to the customer who needs to ?think it over.? Not only is this card given freely to the...
Keys To Selling TRUTH #4 WHY IT’S TRUE: Salespeople face challenges every day such as closing a high ticket item, trying for add-on sales, or calling...
Forget big ideas ... now it's time to SELL!
It's the only way to create your own very own cool store.
In this month’s lead feature in Instore, we did extensive interivews with some of America’s most successful jewelry salespeople ? doing our best to get inside...
Kenny Gordon wants a supplier’s word. HAS THIS EVER happened to you? Recently, my supplier gave me its word it didn’t support or sell online. Yet,...
AS A STUNT, The Washington Post asked world-acclaimed violinist Joshua Bell to play his Stradiva-rius during rush-hour in a Metro subway station. Here’s what happened: He...
Parables by Jeff McCandlessThere’s no basket in basketball … but there once was. In 1892, when James Naismith nailed a peach basket to the wall of...
Your mission, if you choose to accept it: check out rival jewelers to see what they sold. Abe Sherman has tips.THIS COMING MONDAY morning, the earlier...
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