Protect your store’s reputation by following these rules of repair.
Three tools to help you stay in touch with your clients.
Don’t walk away. Try everything else first.
When store owners hire new people but don’t train them properly to sell jewelry, I think to myself, “What’s the point?” After all, in order to...
You can figure it out by asking the proper questions and listening carefully to the answer.
In our industry, we have the opportunity to do these things almost every day.
Holiday season joy comes from being ready to sell.
Because if you don't do it, your staff won't either.
Make role-playing fun, effective and free of criticism.
Learn four statements you can use to counter this objection.
Find out why they said no and close the sale.
Don't panic. There are all sorts of possibilities for why a client would say this.
It’s your job to keep selling until the client indicates that she’s done, and not before.
Expand your vocabulary to craft a sales pitch worthy of a diamond.
Start putting something beautiful in customers' hands to generate unexpected sales.
Shane Decker: Integrity Salesmanship If the client doesn’t trust you, you’ll never get past the greeting BY SHANE DECKER Published in the November 2013 issue. As...
Know which of the 7 types of closing lines works for you.
What to do when a sale falls into your lap BY SHANE DECKER Published in the September 2013 issue. There are three types of sales: The...
Being short-staffed limits your ability to wow clients. Shane Decker: Help Needed BY SHANE DECKER Published in the July 2013 issue. Every jewelry store in the...
On Sales Strategies: It’s All About You A salesperson is a store’s No. 1 asset BY SHANE DECKER Published in the May 2013 issue. In any...