Assume that every customer is a millionaire and that she can afford to buy whatever she wants.
Make yourself the all-time favorite manager of your employees.
You are a sales army of one. Never forget that.
What would happen if police detectives gave up on a case just because their first lead didn’t pan out?
Reconnecting with your prospect helps make the initial sale, and it could create a customer for life.
“ALL MY CUSTOMERS care about is price.” Sound familiar? In all my years of working with jewelers, I don’t think I’ve heard a more commonly used...
One person can’t do it all. Strive to achieve managerial harmony in your store by ensuring you have four distinct personalities on your staff.
Everyone makes money during the holidays. But by making the right preparations, you’ll earn so much more, says Shane Decker. MY ADVICE for the upcoming holiday...
Not all price objections are created equal. For instance, two customers may both say about an item, “Man, that’s a lot of money.” But one says...
Know when and how to use grading reports in your sales presentations. They can be a great partner, with the right kind of customer.
Sales are stable, but you'd like to see more customers coming in? Shane Decker can help.
Acting defensively will only hurt your chances of survival. Now is the time to start playing offense in your business mind-set.
Your job's not done after a customer agrees to buy, says Shane Decker.
The answer is to create your own store "university" for employees, says Shane Decker.
Don’t let that 40-something leave, warns Shane Decker. One of the biggest myths in jewelry retailing is that we win customers for life when they purchase...
Shane Decker offers ways to wow customers with super repair service.
Answer 'yes' to every one of these after each sale, says Shane Decker.
Shane Decker explains why diamonds are cheap. (Part 2 of 2)
Would you go as far as these stores did to pamper your customers?
You have 30 seconds to make the right impression, says Shane Decker.
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