“OK, which one would haunt you?” WHY USE IT: Regret is a powerful motivating factor, whereas indecision invariably leads to paralysis. Source: Eve Alfillé, Eve J....
“Imagine her expression when she opens this!” WHEN TO USE IT: To get a man emotionally involved in a gift purchase. When that happens, financial considerations...
“If you drive a Toyota, don’t try to buy a Ferrari diamond. Later on you can upgrade, add to it, or redesign.” WHEN TO USE IT:...
Here’s what I have learned …” WHY USE IT: People don’t care what you know, only what you have learned. Source: Scott Ginsberg, aka “That Guy...
“Can I See That?” WHEN TO SAY IT: To help out a sales associate floundering with a presentation. WHY SAY IT: It shows the customer that...
“Are you looking for inspiration?” WHEN TO SAY IT: After a customer has told you she’s “just looking.” WHY SAY IT: It’s an unexpected and fun...
“I love your purse. Tell me the story behind it.” WHEN TO SAY IT: For the gift-buying girlfriend of a man who has expressed interest in,...
“Well, if you give it to him as a gift, he’ll have an excuse to wear it.” WHEN TO SAY IT: For the gift-buying girlfriend of...
“I’m not sure about that, but I think we can do this.” WHEN TO SAY IT: For example, you have a customer who wants to return...
“We’re having a party. Come along!” WHEN TO SAY IT: Successful events require telephone reach-out, something many jewelers dread. The secret is to keep the call...
“No, this is the price.” WHEN TO SAY IT: Every time you hear “Do you discount?” or “Can you do better on the price?” WHY?: Eve...
“Yeah, right?” WHEN TO SAY IT: When a male customer has brought in his wife’s jewelry to be cleaned. BUT THIS MUST COME AFTER YOU PREVIOUSLY...
“Let me see if I understand where you’re coming from.” WHEN TO SAY IT: You may find yourself in the middle of a sales pitch or...
WHY SAY IT? It reinforces the idea that shopping at your store is fun. Use it instead of “goodbye” after the sale has been completed and...
Woulda Coulda Shoulda: “Apparently you!” BY INSTORE TEAM Published in the January 2014 issue. … to that groom-to-be who asks, “What’s the cheapest thing in...
Woulda Coulda Shoulda: “Then why are you wasting my time?” BY INSTORE TEAM Published in the November 2013 issue. To the customer who says, “I...
“What can I do to make your shopping experience easier?” <strongOne more way to get your customer talking. SOURCE: Stephenie Bjorkman; Sami Fine Jewelry, Fountain Hills,...
Woulda Coulda Shoulda: “I can do it your way, or I can do it the right way.” BY INSTORE TEAM Published in the September 2013 issue. “I...
“I don’t know, but I can find out.” WHY SAY IT? It’s OK not to know everything. But it’s also OK to tell someone that their...
Woulda Coulda Shoulda: What you’d have said to that rude customer …if only you’d thought of it faster BY INSTORE TEAM Published in the June 2013 issue....
Advertisement