July 31-Aug. 5 DISPLAY Add some color to your display cases. If all you see is a sea of white fixtures with a bit of sparkle,...
ON INDEPENDENCE DAY link up with some other small retailers in your community to promote the benefits of a vibrant mom-and-pop retail scene. Put up signage...
July 3-8 MARKETING Invite any and all customers to bring their diamond ring in for a free professional cleaning. What’s the investment cost? Time and cleaner....
Fifty years may have passed since the Summer of Love, but the mythology still burns, which makes this cultural touchstone a great inspiration for a summer...
Week 1 June 5-10 STAFF If you’re at the Vegas shows, phone your local pizzeria and order a couple of deluxe 14-inchers for your staff back in...
It’s prom season and at its glittering, shimmering center is Tiara Day on May 24. Management consultant Kate Peterson advises sponsoring the prom queen. “That is...
Week 1May 1-6 OPERATIONS Step outside your store. Through your windows assess the visuals and displays, but mostly watch some customer-associate interactions. It’s amazing how much...
Rick Antona of Uptown Diamond in Houston once organized “The World’s Most Expensive Easter Egg Hunt” — a Facebook-driven scramble for a gold-hinged egg with a...
Week 1 April 3-8 INVENTORY It’s a new quarter, time to shake things up. Opt for trendy colors in showcases that can be changed with the seasons...
Should we have an annual “summer sale” when we are not a sale-oriented store? We understand your fear both in terms of your store’s image and...
You may view Blue Nile with the sort of passionate disdain the Irish reserve for the English national soccer team, but that doesn’t mean you can’t...
WEEK 1Feb. 27-Mar. 4 SEO It’s a good idea to see how your store rates when someone says, “Siri, where can I get my ring repaired?”...
The word February comes from FEBRUARE, which means “to purify” in the dialect of the ancient Sabine tribe (a founding tribe of the Roman kingdom.). This...
WEEK 1 Jan. 30-Feb. 4 PUBLIC RELATIONS Send a press release to local media outlets offering them a story with your top 10 gift ideas for Valentine’s...
Week 1 Jan. 2-7 Sales Call up disappointed customers who didn’t get their wish-list items and offer them the piece (especially if it’s an item that...
Each year, Lake Superior State University releases its Dishonor List of Banished Words. The newest list included “so” (to start a sentence, as in “So, I...
1 RESOLUTION TIME! This year, try an exercise prescribed by trainer Scott Ginsberg. Take a blank card and write one thing you want to...
Week 1 / OCT. 31-NOV. 5 Marketing Boost wish lists with a contest offering the chance to “win their wish list.” Arm your website with a...
Week 1Sept. 5-10 MARKETING In the era of local search — and especially when it comes to bridal customers — it’s crucial you settle on one...
5 To mark THE 55TH ANNIVERSARY OF BREAKFAST AT TIFFANY’S first showing in 1961, invite young couples to come in for a morning bite at your...
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