And you can make your events even more enticing by focusing on an overlooked aspect: the invitation itself.
She plans to marry TV producer Mark Emms.
Instead of wishing the world were fairer, figure out how to sharpen your edge.
Attendees and exhibitors must be ready and prepared for potential safety and loss risks that can occur at large gatherings.
The full-day workshop featuring INSTORE columnists will take place August 12 in Rosemont, IL.
From owners to goldsmiths to marketing directors, many positions are given flexibility.
Once your CRM system is set up, you can watch prospect interest increase and sales roll in.
The banking crisis could ultimately affect Main Street jewelers.
Bright gemstones shake up the showroom and forge customer connections, says this store manager.
Customers want to hear recommendations from people they trust.
The event will take place at the Pierre Hotel in New York on June 27.
Your worries about areas of finance may be misplaced.
The 25th anniversary of the premiere of Sex and the City is a great opportunity to remind people “stacks are back.”
Every great plan needs a … well, plan.
IT SEEMS THAT today everyone wants everything, right now, all the time. When it comes to marketing, the question usually is, “How long before I start...
Patience is a virtue, writes Fruchtman Marketing VP Shane O’Neill.
A foolish employee sold the moissanite on his own behind his boss’s back, believing it to be diamond.
Also, moving season is on the way. Get ready with a welcome offer!
And brush off your sandwich board: The streets come alive at this time of year.
Not only do they allow you to track marketing efforts, but you can tailor your messaging for events and campaigns.
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