Lowering threshold resistance without hurting your image is tricky. Here are some ideas.
Asking questions and building value should guide your decisions.
Millennials want fine jewelry on their terms.
Mother's Day, the Vegas shows, summer and more guarantee it will be a busy month.
Tell them your story, says fast-growing retailer.
One is a day to remind yourself that ultimately, you're selling emotional benefits.
To get better in business and life, you must first embrace failure.
He didn't want his wife to know how expensive the ring was.
The success of these pricing strategies has been proven beyond dispute.
Most feel they are too small to bother with it.
Three ideas to boost the likelihood of serendipitous encounters.
You're a merchant, so sell the customer what they want.
Our Brain Squad divulges how weather affects jewelry shopping in their markets.
All three are technology-based.
Do this exercise to improve your team's closing ratio.
Our Brain Squad sounds off on diamond grading.
Visual marketing can raise the shareability of your messages on social media.
Allocating the appropriate time, money and space to each department is critical to success.
Jewelers of America is working with the jewelry industry as a whole to grab the interest of affluent young women, and focus it on fashionable, fine...
Female self-purchasers are key.