Tom Duma: Seeing The Red Flags Matrices provide early warning signals about a brand’s performance. BY TOM DUMA Published in the February 2014 issue How can you...
Day two in Africa with the Sharing the Rough* film documentary team illustrated how East Africans are adding value to the gem trade there. It was...
BY KATE PETERSON Editor’s Note: Real Deal scenarios are inspired by true stories, but are changed to sharpen the dilemmas involved. The names of the characters...
I was very lucky, preparing for my trip to Africa with Sharing the Rough jewelry documentary, to have expert guidance from Roger Dery. Roger has been...
I’m currently reading “Do It! Marketing: 77 Instant-Action Ideas To Boost Sales, Maximize Profits and Crush Your Competition”. Here’s one intriguing project from the book —...
INSTORE's experts answer your February queries.
Do You — or Don’t You: Do You Have Video Monitors Mounted in The Store? BY INSTORE TEAM Published in the February 2014 issue 46% YES,...
managementPlan Ahead For Your Online Hereafter The idea of living on in perpetuity in digital form has some appeal, but it’s actually a headache for your...
On Merchandising: The Gift of Ideas Help your customers — and your sales — with specific gift selections. BY LARRY JOHNSON Published in the February 2014...
It’s your job to keep selling until the client indicates that she’s done, and not before.
Expand your vocabulary to craft a sales pitch worthy of a diamond.
Sales Truths : Great Ideas Always Seem to Come After Midnight BY DAVID RICHARDSON Published in the February 2014 issue. WHY IT IS TRUE: It’s 3...
David Brown: Discount Costs That little price cut means a lot to your bottom line. BY DAVID BROWN Published in the Febuary 2014 issue. Getting asked...
Can you handle the truth?
David Geller: Track Your Bench Costs Monthly totals will tell the story, not individual jobs. BY DAVID GELLER Published in the February 2014 issue. Over the...
This habit helps capture more brainstorms while also stressing less.
While some of the rules of sales may have changed, the laws of sales remain the same.
David BrownPresident of The Edge Retail Academy Watch Sales: When Little Guys Chase the Big Time? When it comes to watches, size and financial muscle matter,...
There are many different definitions of merchandising. Some are broad, others narrow. Here’s mine: Merchandising is the art of selecting the right products for your store...
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