Do You — or Don’t You: Excluding Email Marketing, Do You Invest Dollars in Online Advertising? BY INSTORE TEAM Published in the March 2013 issue 43%...
Use repeating elements — your own "schtick" — to help build you business identity.
On Customer Service: Ensure Event Success Planning involves more than what’s on the menu BY PETER CANNELLA Published in the March 2013 issue. The key to...
How to build excitement, getting better use of wall cases, “Bill Belichick staffing”, and more.
This week, like Dustin Hoffman’s boozy uncle in the classic film The Graduate, we’ve got only one word for you. Litmus. Rather Litmus.com, a snazzy new...
How you handle a simple repair says a lot about your store On Sales Strategies: Service: A Company’s Heartbeat BY SHANE DECKER Published in the March...
On Running Your Shop: Build to the Moment of Truth As with a high-school flame, you have to woo the customer BY DAVID GELLER Published in...
Use new media to pull in your customers, not push your message to them.
David Brown: Escape the Post-Holiday Hangover Yep, even 3 months out you may still be sorting out December BY DAVID BROWN Published in the March 2013...
BY KATE PETERSON Editor’s Note: Real Deal scenarios are inspired by true stories, but are changed to sharpen the dilemmas involved. The names of the characters...
The Business: Navel Gazing in The Jewelry Store Believe you’re safe within your walls? Think again BY TERRY W. CHANDLER Published in the March 2013 issue One...
This week, we bring you one of my personal favorite “In the End” classics from January 2007 — a manufacturer’s message to retailers in which the...
On Running Your Shop: Old Spice Guy is Right: It Comes Down to Confidence BY DAVID GELLER Published in the February 2013 issue. Repair prices are...
This is not the column I’d prepared for today. That one was written, proofed, readied, and even had a visual prepared to illustrate a point –...
OPERATIONSDaily Encouragement A research study in Canada has found that people who receive regular weight-loss advice in the form of emails or tweets dropped more pounds...
David BrownPresident of The Edge Retail Academy Numbers Show a Merry Christmas for Most Jewelers Retailers across our sample data of stores capped a fine year...
Supermarkets like Whole Foods go to great lengths to give the appearance of freshness. The picturesque crates stacked throughout the store (as though cracked open with...
The right choice of words is the mark of a pro. On Sales Strategies: The Secret to Winning Over Mr. Grumpy? Hot Coffee The right choice...
Unexpected kindness is the best response to “just looking!” On Sales Strategies: The Secret to Winning Over Mr. Grumpy? Hot Coffee BY SHANE DECKER Published in...
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