Our May “Calendar” features Cinco De Mayo, Monster Pearl Sale, Mother’s Day, 100th Birthday of Salvador Dali, Memorial Day and other important events you should remember...
Our April “Calendar” features April Fool’s Day, The End of Daylight Savings Time, Tax Deadline Day, Earth Day, Baywatch’s 15th Anniversary? and other important events you...
Understanding ‘cost of goods’ is key to determining the health of your business, says David Geller. {loadposition davidgellerheader} [h3]Costly Mistake[/h3] [dropcap cap=W]hat really is “cost of...
Instore presents ideas for better business [contentheading]Try fitness centers for new showing spots[/contentheading] Want a great place to show your jewelry? Try your local fitness center....
Our March “Calendar” features Roger Daltrey’s 60th Birthday, National Salsperson Day, St. Patrick’s Day, The First Day of Spring, National Mom-and-Pop Business Owners Day and other...
The right pay structure makes your sales manager a partner in your business without signing over your shares, says David Geller. {loadposition davidgellerheader} [h3]Seeing Green[/h3] [dropcap...
Don’t be shy … bring out your best. Shane Decker offers four reasons you should show everyone a high-ticket item. {loadposition shanedeckerheader} Higher Power Have you...
If your salespeople aren’t showing your best stuff to every customer, they’re letting you down, says Shane Decker. {loadposition shanedeckerheader} Cowardly Lions Do you buy name...
Identifying your store’s key metrics, and working to raise them, is your ticket to success, says David Geller. {loadposition davidgellerheader} [h3]Magic Act[/h3] [dropcap cap=E]very store is...
Our January “Calendar” features New Year’s Day, The Debut of Happy Day, National Get to Know Your customers Day, National Compliment Day, Chinese New Year, Friedrich...
It’s time for maximum motivation. David Geller outlines different commission programs you can use in your store. {loadposition davidgellerheader} [h3]Final Reward[/h3] Most jewelers pay a straight...
If you’re having problems finishing repairs on time, says David Geller, it’s time to get organized. {loadposition davidgellerheader} [h3]Keeping Your Promises[/h3] [dropcap cap=M]any a store owner...
Waiting for the holidays to save your bacon ? again? It’s doesn’t have to be this way, says Shane Decker. {loadposition shanedeckerheader} Basic Training Ah, the...
Our November “Calendar” features Epitaph Day, National Cliche Day, Election Day, Marlo Thomas’ 65 th Birthday, Dale Carnegie’s 115 th Birthday, Thanksgiving, Black Friday and other...
Shane Decker: Added Value The add-on sale is the easiest sale to make in all of retail, says Shane Decker. Yet it’s also the most overlooked....
Commissions are great, says David Geller. But for maximum motivation, combine your commission program with a ‘stretch goal’ reward program. {loadposition davidgellerheader} [h3]Making A Big Stretch[/h3]...
Our October “Calendar” features World Smile Day, Sweetest Day, The End of Daylight Savings Time, Mothers-In-Law-Day, Halloween and other important events you should remember for your...
It’s one of the most under-appreciated arts of jewelry sales. But doing it right can increase your sales by up to 50 percent, says Shane Decker....
Want to beat the competition this Christmas? David Geller gives you 12 promotional ideas that will help do the trick. {loadposition davidgellerheader} [h3]Dirty Dozen[/h3] [dropcap cap=H]ere’s...
Our September “Calendar” features Labor Day, Champagne’s Birthday, Grandparent’s Day, Adam West’s 75th Birthday, National Good Neighbor Day and other important events you should remember for...
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