Want to close any customer? Shane Decker presents the seven types of closes salespeople can use. {loadposition shanedeckerheader} Deal Sealers Closing is not a moment in...
Our May “Calendar” features Cinco De Mayo, National Teacher’s Day, Mother’s Day, Cher’s Birthday, Memorial Day and other important events you should remember for your store....
David Geller says jewelers too often look only at the short term when determining the success of an advertising campaign {loadposition davidgellerheader} [h3]The Long View[/h3] Sure,...
It’s a fact: almost everybody who comes into your store is there to buy. And Shane Decker says they will … if you let them. Sins...
Our April “Calendar” features April Fool’s Day, Pony Express, The End of Daylight Saving Time, Palm Sunday, Tax Deadline Day, Blah Blah Blah Day and other...
That line you bought that never sells … but generates lots of special orders? David Geller tells you how to profit from it. {loadposition davidgellerheader} [h3]Special...
Our March “Calendar” features Stop Bad Service Day, the anniversary of Alexander Graham Bell making the first telephone call, St. Patrick Day, the first day of...
Hate doing repairs? We understand. But David Geller says they’re a great service to offer … unless you hate making money. {loadposition davidgellerheader} [h3]The Fix Is...
What kind of salesperson are you? Shane Decker shows why knowing which you are can determine how much you close. {loadposition shanedeckerheader} Mirror Image The alarm...
Our February “Calendar” features Chinese New Year, Groundhog Day, Zsa Gabor’s Birthday, Valentine’s Day, Saturday Night Fever and other important events you should remember for your...
Having too much inventory in like throwing away money. David Geller helps you figure out how much is too much. {loadposition davidgellerheader} [h3]Gates’ Way[/h3] [dropcap cap=T]his...
It’s easy to blow a sale when the customer asks you, ‘What does it cost?’ Shane Decker has some tips for handling the situation. {loadposition shanedeckerheader}...
David Atlas looks into the future, and tells retailers what to expect — and not expect — to happen in 2003 Another new year will...
Technical information can help you make sales. But be very careful not to go overboard, warns Shane Decker {loadposition shanedeckerheader} Mad Science Have you ever been...
Looking to have a better 2003? David Geller’s got a list of New Year’s resolutions that all jewelers should think about. {loadposition davidgellerheader} [h3]Aye, Resolve[/h3] Repeat...
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