David Geller lays down the laws of putting your jeweler on commission. {loadposition davidgellerheader} [h3]That’s The Ticket![/h3] [dropcap cap=E]ver consider putting your jewelers on commission? It...
Calculating your ad budget, handling unclaimed watch repairs, assembling your full staff for meetings, and more. [h3]Think in Terms of Exposure When Calculating Ad Budget[/h3] [dropcap...
Cash flow — balance is the key to a healthy store, says Laurie Owen. {loadposition laurieowenheader} [h3]Keep Rolling[/h3] [dropcap cap=A]s a store-owner, it’s important for you...
With the holidays upon us, Shane Decker offers the keys to a king-sized selling season.
Smart salespeople know when to shut up, says Shane Decker. {loadposition shanedeckerheader} Technical Foul Knowledge is power. But as Spider-man says, “With great power comes great...
Seven fresh ideas to better your business Avoid the cash crunch; let them vote; more. [componentheading]LEGAL SMARTS[/componentheading] [contentheading]Do what Lawyers Do[/contentheading] Like the sound (not to...
Under-priced repairs are killing your profits, warns David Geller. {loadposition davidgellerheader} [h3]Grave Situation[/h3] [dropcap cap=W]hether they agree or disagree on the exact markup, one thing jewelry...
Predicting your holiday sales, finding time for creativity, things you could outsource, and more. [h3]Check past holidays’ sales to predict future[/h3] [dropcap cap=Q.][h4][b]Are there any tricks...
What’s that drip, drip, drip sound? It’s your profits going down the drain with every discount you give, says Laurie Owen. [h3]10% Off Costs[/h3] [dropcap cap=R]epeat...
Seven fresh ideas to better your business Try a little in-your-face marketing; remember your employees left behind; more. [componentheading]LOST IN PHONELAND[/componentheading] [contentheading]Cut To the Chase[/contentheading] After...
Holding out for that big pay day can be fatal, warns David Geller. {loadposition davidgellerheader} [h3]Profits of Doom[/h3] [dropcap cap=M]argin’s not everything. Yes, making a profit...
Building your sales confidence, pros and cons of hiring older workers, how to apologize, and more. [h3]Salesperson’s confidence can seal the deal[/h3] [dropcap cap=Q.][h4][b]I recently started...
The best store design in the world won’t offset lame staff. Shane Decker lists the four things your sales associates must get right. {loadposition shanedeckerheader} Genuine...
Seven fresh ideas to better your busines Encourage salespeople to remember customers’ preferences; more. [componentheading]LEAVE YOUR MESSAGE[/componentheading] [contentheading]Try Voice Marketing[/contentheading] If you’re sending an important piece...
What factor above all else will determine whether your store struggles or prospers? Inventory. David Geller explains why. {loadposition davidgellerheader} [h3]The One Thing[/h3] [dropcap cap=P]retty much...
How much you want isn't the bank's main concern. It's how the debt is structured, says Laurie Owen.
Easy ways to clean suede, finding a good appraiser, and taking a fresh grip on handshakes. [h3]Homespun solutions can spiff up suede displays[/h3] [dropcap cap=Q.][h4][b]I want...
Consider e-tailers worthy adversaries, with a weakness, says Shane Decker. {loadposition shanedeckerheader} Escape The Net Is there a jewelry salesperson in the country who doesn’t cringe...
Make your suggestion box work for you; don't be frightened of new ideas; and more ideas for jewelers.
It’s tough out there. But instilling some simple sales habits can turn your business around, says David Geller {loadposition davidgellerheader} [h3]Make Toast[/h3] [dropcap cap=I]n today’s competitive...
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