Seth Godin shares the most powerful billboard ad imaginable: “Free coffee, next exit”. That’s all you’ll need. Particularly (as Godin says) if your message is typeset...
How to avoid a price war, hiring a tax pro, email versus social media, and more.
Sales Truths : Never Try to Extinguish a Raging Fire with Gasoline. BY DAVID RICHARDSON Published in the December 2012 issue. WHY IT IS TRUE: An...
Spiff of The Month: David’s Favorite Rreally Big Win BY DAVID GELLER Published in the December 2012 issue. I asked a store if it wanted to...
BY DAVID BROWN | Published in the December 2012 issue There can be a big difference between the profit that a jewelry store owner can make...
The Business: Rekindle the Magic: Think of Christmas in Mayberry Yes, it’s a grind with long days and huge pressure. But try to invoke what once...
AS THE HOLIDAY SEASON approaches, let me put on my coach’s whistle for a quick pep talk. Do you love your customers? TWEET! That was sad....
While searching online for experts on retail display, I came across a blog called “Retail Minded” that had some exceptional common-sense tips for your holiday displays....
BY KATE PETERSON Editor’s Note: Real Deal scenarios are inspired by true stories, but are changed to sharpen the dilemmas involved. The names of the characters and...
In this case, the most popular really is the worst.
The proposed Diamond Source Warranty Protocol is problematic and full of flaws, but not a surprising creation considering the discontent with KP. Edahn Golan looks at...
In the mood for a little poetry after watching nature’s exertions this week? Enjoy the gentle, cherry-scented breezes of our attempt to write haiku in October...
David BrownPresident of The Edge Retail Academy A slight slowdown in sales caused by election uncertainty was the prevailing theme in October. But in the background,...
The one ironclad rule of building habits: What is not scheduled is not done. To make a new behavior into your life, you need to schedule...
Do You — or Don’t You: Are You Listed as a Vendor for Any Websites? BY INSTORE TEAM Published in the November 2012 issue 15% YES,...
If you’re looking to crack the mystery of online sales, don’t miss this New York Times article on Garagiste, the wine company that, through email onlly,...
Improving email open rates, growing past $1 million in sales, and more.
Who loves Christmas time? If you said, “I do!” you’re not alone. Everyone is in a good mood during the holidays, and no one is “just...
On customer service: All Set Boost your bridal sales with one simple strategy. BY PETER CANNELLA Published in the November 2012 issue. Show a wedding band...
DAVID BROWN on FINANCES DAVID BROWN is president of the Edge Retail Academyan organization devoted to the ongoing measurement and growth of jewelry store performance and...
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