David Brown: Narrow Focus, Big Returns Use the 80-20 rule to control your overhead. BY DAVID BROWN Published in the May 2012 issue One of my...
A “Hi Tech Holiday” promo gets customers in the door ... at a price.
Read or watch Moneyball — it applies to your jewelry store.
Pinterest is social media dominated by women.
Facebook Lets You Control the Dialog Take advantage of the new design features. BY RYAN GOFF Published in the May 2012 issue. Facebook has done it again....
Do You — or Don’t You: Do you do your own taxes? BY INSTORE TEAM Published in the May 2012 issue 49% YES, I HAVE Before...
You’ve done everything perfectly … and the client still says no. Shane Decker: It Ain’t Over ’til It’s Over You’ve done everything perfectly … and the...
When it comes to price, perception is everything. Shane Decker: Use Value to Sell When it comes to price, perception is everything. BY SHANE DECKER Published...
Inside a 70% Closing Rate Don’t ask for the sale, simply advise. BY PETER CANNELLA Published in the May 2012 issue Our sales staff closes approximately...
Don’t get stuck in your store this summer. Be creative. Be ambitious. Do something adventurous. This video shows a recent company trip of ours. (One point...
David Geller: Farm out Your Payroll Eliminate the hassle, drudgery and, most of all, mistakes. BY DAVID GELLER Published in the April 2012 issue After helping...
I was just reading about one of the more arresting corporate initiatives of the past year — the “Common Thread Initiative” from outdoor/adventure apparel company Patagonia....
If I Owned A Jewelry Store: Wayne Burkan Wayne Burkan Change agent and author of Wide Angle Vision describes how “edge” customers could catapult your...
Sorry blog-followers, last week, I left you hanging. If you read my article “Putting Your Strengths To Work: Step One”, based on the writing of Marcus...
David Brown: Growth Continues In February, Driven by Higher Tickets BY DAVID BROWN Published in the May 2012 issue Average store monthly sales for February...
The Business: The One and Only Sales Secret BY COLEBY NICHOLSON Published in the April 2012 issue A struggling business turns to a motivational guru for help....
Do You — or Don’t You: Do you do your own taxes? BY INSTORE TEAM Published in the April 2012 issue 9% YES, I DO Yes...
Advertising strategies in a new world, the insurance impact of having a kids' playroom, and more.
Part two of your primer on things not to do when selling. On Sales : More Sale Killers on the Floor BY SHANE DECKER Published in...
On Running Your Shop : Don’t Do Payroll Yourself BY DAVID GELLER Published in the April 2012 issue. Eliminate the hassle, drudgery and, most of all, mistakes. After...
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