On Finances : Turn Your Old Stock into Cash for Your Store’s Future BY DAVID BROWN Published in the April 2012 issue. Too much aged inventory? It’s...
Awards are funny. Over the years, we’ve probably entered INSTORE into the Neal Awards (think “the Pulitzers of business publishing”) six times. For the first four...
I wasn’t an early adopter of Facebook but I certainly wasn’t one of the last. I actually first joined to increase contact with my aging parents...
Real Deal: The Case of the Ruined Replica BY KATE PETERSON Editor’s Note: Real Deal scenarios are inspired by true stories, but are changed to...
BY KATE PETERSON Editor’s Note: Real Deal scenarios are inspired by true stories, but are changed to sharpen the dilemmas involved. The names of the characters...
Real Deal: The Case of the Special Gift — 5 Years Later It’s been five years since that first “incident” and the main protagonists in our...
David Brown: The Verdict From the Till: A Good December BY DAVID BROWN The crucial month of December can make or break the year for most...
David Brown: Measure Your Key Performance Indicators Part 2 of 2: Combine markup and stockturn to know your gross profit. BY DAVID BROWN Published in the...
The Business: We All Deserve to Take a Bow An informal study of Yelp ratings suggests jewelers know a thing or two about customer service. BY...
How to get rid of those low-quality gold scrap diamonds, plus creating change that sticks and more.
Look out for sales killers on the floor. Part one of two. On Sales Strategies: Up Your Closings by 50% Look out for sales killers on...
On Running Your Shop: Tout the Shop Speed up your slow months with a direct-mail piece. BY DAVID GELLER Published in the March 2012 issue For...
Do You Or Don’t You : Will you make any changes to the way you provide health insurance as a result of The Affordable Care...
Do You Or Don’t You : Do you and your sales staff take notes during the sales process? Published in the March 2012 issue 52% YES, I...
When you’re at a jewelry show, take pictures of jewelry you think particular customers will like and text the picture to them.
Wondering how to use Facebook effectively? Here’s one idea: Over a long weekend in January, the Diamond Boutique of San Diego invited everyone to try on...
David Geller: Divide The Toils Set individual sales goals for the year. BY DAVID GELLER Published in the February 2012 issue Now that the holiday season...
David Brown: Start Measuring Your Key Performance Indicators Today Secret is to focus on your profit drivers. BY DAVID BROWN Published in the February 2012 issue...
Do You Or Don’t You : Have You Made A Substantial Investment in Technology recently? 60% YES, I HAVE I bought a new microscope that...
On Sales Strategies: Give an Awesome Experience BY SHANE DECKER Published in the February 2012 issue Exceed every customer’s expectations. Clients today have greater expectations than...
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