SALESSelf Sellers When it comes to selling an expensive piece, you have to be prepared to let the jewelry sell itself, says Harvey Rovinsky, the owner...
Real Deal: The Case of the Special Gift The husband of a top sales associate confronts a store owner after finding a bottle of prescription drugs...
In his years training top salespeople at big-name businesses across the globe, you can bet Harry Friedman has learned a thing or two. Here, he shares...
Facebook is becoming just as “noisy” as radio, television or print. Every business and their dog has a page and wants to tell you about their...
Building up traffic, drug testing for staff, errors in paid-out bonuses, and more.
Shane Decker shares what he’s learned over a lifetime of sales experience — in his own words. (First published in The SMART Show supplement that shipped...
Social media’s influence on our lives and businesses will continue to grow exponentially in 2012. And that means whether or not you choose to embrace it,...
Sally Furrer on preparing perfectly to buy at The SMART Show. January Create or review your strategic plan and your merchandising plan to clarify your objectives....
2011 was an interesting year for the jewelry industry. Thankfully most jewelers saw an increase in sales over the prior year, with even some progress in...
Building an open-to-buy is not difficult, but it is time-consuming.
David Brown: Begin with the End in Mind Base your sales goals on your profit goals BY DAVID BROWN Published in the January 2012 issue Good...
David Geller: Thrill with Incentives Give your staff 8% when they sell old merchandise BY DAVID GELLER Published in the January 2012 issue I recently had a discussion...
More than two-thirds of you have done this.
Real Deal: The Case of the Friendly Foe BY KATE PETERSON Editor’s Note: Real Deal scenarios are inspired by true stories, but are changed to sharpen...
Question Your Ingredients New demographics will challenge us to become jewelers of the future. BY SALLY FURRER Published in the January 2012 issue 2011 was an...
Set a target to hand out 500 business cards this year On Sales Strategies: Play Your Cards Right Set a target to hand out 500 business cards this...
On Store Culture: Tales a Giant Can Teach Turn your back on what you’ve done and face the future. BY PHILIP R. NULMAN Published in the January 2012...
On Sales : Create Time for Sales Managing your sales presentation lets you close faster, waste less time. BY BRIAN BARFIELD Published in the January 2012...
Sales Truths : Beware the Cellular Sales Killer BY DAVID RICHARDSON Published in the January 2012 issue. SALES TRUTH: The cellphone is a wonderful technology … but...
Plus creating quality signage, dealing with late employees and more.
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