Know when to let someone else close a sale.
You may once again be surprise by which is the better bet.
Guide your customer to her own purchasing decisions.
But you’re to blame for not knowing the true cost of repairs. [dropcap cap=Y]our jeweler is a big, fat liar! Have I offended you yet? Why...
Money in the Bank Separate your money as it comes in. Published in the December 2011 issue. “So if I’m making money, how come there’s none...
In order to be successful with the female self purchaser, you need to understand how and why they shop and the product they want. They are...
A quarter century in the jewelry industry makes for a load of memories.
My last couple of articles have dealt more with the science part of merchandising. Certainly the mechanics of buying and inventory management is critical to the...
Other writers in this space have criticized jewelry stores for looking and feeling like museums. I don’t think that criticism is fair — to museums....
Rules for paying new salespeople, and what to do if your displays are cooler than your jewelry. [h3]CAN I AFFORD TO HIRE?[/h3] [dropcap cap=Q.][h4]I’m trying to do...
AT A TIME OF the year when many are still on holiday mode, and with talk in the media of another possible recession, I must confess...
WHY IT’S TRUE Everybody has a bad day now and then, they deal with it, and it’s over. Some people, however, allow this to block their...
Remember what we’re really selling. [dropcap cap=THE] other day, I had a young woman come into my shop with a diamond ring her grandmother had left to her. She had been...
[dropcap cap=J]im Engle knew he was taking on a major challenge when he agreed to buy Greer’s, the 70-year-old downtown store he’d worked in since starting...
Changing expectations for bonuses, considerations about Groupon campaigns, tips for a showcase redo, and more. [h3]ESCAPING THE BONUS TRAP[/h3] [dropcap cap=Q.][h4][b] I paid an annual...
[componentheading]Yes, I Do[/componentheading] Weddings only. Not as successful as it once was because of all the big-box store tableware etc. — Janice L. Knight; Zeke’s Jewellers,...
Cut to the chase with this surpriseing tactic.
With prices so high, don’t let flakes of gold float out the door! [dropcap cap=T]o minimize and recover waste as well as to prevent theft,...
Get to the source of the colored stone conundrum. [dropcap cap=NOT LONG AGO,] Starbucks did a survey that indicated 38 percent of American consumers would...
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