Take the right steps to help you figure out the right plan for your store. [dropcap cap=T]here are many different ways to compensate your sales staff,...
Simple observation of a customer will help you smooth the close.
Rebuilding your credit, CRM software, and when it’s okay to delete old email addresses from your bulletin list. [h3]Rebuilding Credit, Bill by Bill [/h3] [dropcap cap=Q.][h4][b]Due...
The fiancée of one of Robin James’ best customers demands a replacement for a lost earring — or else! Should Robin even try to keep the...
Diamonds need to be a priority to increase their sales volume.
Dealing with extra credit-card charges, getting return on redesign investment, and malls on the brink. [h3]Charged up over Surcharges [/h3] [dropcap cap=Q.][h4][b]A well-known mountings company charged...
Yes, the majority of jewelers freshened their holiday marketing.
Handling power surges, making the most of the Oscars, and how to organize weekly.
[h3]The 4Cs? That stands for confusing, confusing, confusing and, yes, confusing. [/h3] Focus on romancing the stone and provide lots of reassurance (“She’s going to get...
Writing checks and paying bills can be a real chore. Wouldn’t it be great if it were really a pleasure? [span class=notice] Catch David Geller at...
Profit versus cash flow. It pays you to know the difference.
Here are 9 rules to ensure your commissions inspire sales, not discontent.
It’s time for a paradigm shift in the jewelry industry, and it involves creativity, integrity and knowledge. We need faith in the ideals that made most...
David Squires on a trade event you should definitely consider attending. [dropcap cap=T]his month, a quick pitch for The SMART Jewelry Show, which is being held...
Now that the dust has settled, the storms have cleared and the residual sales have been calculated, we can offer our official view of the holiday...
It’s the kind of dilemma every store owner dreads, when what’s right for the business conflicts with what appears to be the morally right thing to...
Brain Squad” members share their thoughts on working with local businesses. [h2]Yes, I Do [/h2] Artisan jewelry contains a soul that people identify with. —...
Another round of reader questions for February.
One jeweler tries a promotion suggested in INSTORE that featured the "King of Rock n' Roll".
FUN IDEAS FOR selling more Trollbeads, a charitable idea for watch battery replacements, the power of familiar music, and one piece of advicd for handling the...
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