YOU PROBABLY LIKE to think you’re running a lean ship, especially now that times are tough. But the truth is that many if not most U.S....
HALLOWEEN WISHES Send Alternative Cards Christmas cards are a terrific way to deliver a holiday shopping reminder and a terrible one — because everyone else is...
PRESENTATION IS EVERYTHINGGenerate Hate Originality is good, but execution is better. Lucian Lee, owner of Hale’s Jewelers in Greenville, SC, says the humble gift certificate saved...
Analyze your presentation while the customer is still in front of you and your closing ratio will go up.
While there’s no magic formula to determine the ratio between shop and showroom, there are some great reasons to expand your existing showroom. [dropcap cap=H]ow big...
WHY IT’S TRUE Mama may not always have been right, but we know she was never wrong! As kids we experienced a lot of these “down”...
The third annual Big Survey provides an overview of the current state of retail jewelry. [dropcap cap=I]t’s time for instore’s third annual Big Survey,...
Bring back the age-old paper receipt, and start making more add-on sales.
Author of Earning Serendipity says that, if he owned a jewelry store, he’d earn his good luck by doing the right things. [dropcap cap=L]et me start...
The best-selling author of business parable Fish shares what he would do if he o wned a jewelry store. [dropcap cap=I] was walking through one of...
In Billy Mays’ recent passing, the world lost one of the greatest salespeople, and while OxiClean and Orange Glo are a world away from diamond rings,...
Be prepared to land that whopper of a sale with these seven easy steps, no matter how small your store or your town. [dropcap cap=I] had...
[h3]Before you fire the customer standing there screaming at you, David Geller says consider the lifetime replacement costs.[/h3] When a typical un-happy “product” customer comes back...
This month, the “Brain Squad” share their ideas for doing business on popular social networking sites. MySpace, Facebook, Twitter: This is the advertising of the future....
LINETIME WHAT TO SAY AND WHEN TO SAY IT A customer enters the store and offers a quick ?Howya doin’?, preparing to shuffle past. You smile...
LINETIME what to say and when to say it Your employees are hanging out, discussing the latest episode of The Amazing Race. You walk by and say: ?OK...
This month David Brown looks at the statistics gathered from the US industry and analyses where the last few months have taken the average US jewelry...
[span class=alert]To be eligible for publication in INSTORE, responses must include your name, store name, and the city and state in which your store is located....
America’s Coolest Stores share a recipe for success: one part dream, one part commitment and one part the deep sense of community they share. [dropcap cap=S]oon...
Big or small, these America's Coolest Stores contest winners have stories to learn from.
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